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Airplane

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Arnold, United States for RadioShack, within the category: Electronics, Technology.

Caption

Surprising power.

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Paul Schauder
Associate Creative Director: Brian Hayes
Art Director: Mark Bangerter
Copywriter: Nikhil Aima
Illustrator: A. James Stone
Photographer: Stock
Art Producer: Kathy McMann
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Highest Rated

Wordnerd's picture

yeah simple ideas are good. but if your brief is "strong batteries" i'm not surprised several people came up with this idea. it's not THAT genius anyways. very oldschool

Wordnerd
Activity Score 6692
Copywriter
jackmancer2017's picture

Classic style of advertising. Maybe a bit overdone but it makes the USP pretty clear.

jackmancer2017
Vingy's picture

yes i agree, classic but so simple and very funny i must say =)

Vingy
Activity Score 474
Copywriter at Advance
liny_77's picture

It is funny

liny_77
Activity Score 206
Creative Director
TommyO's picture

The proportions are wrong. Is that supposed to look like a real airplane?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

iambusy's picture

looks like a real plane...

iambusy
Activity Score 2219
Copywriter |

busy.

joelapompe's picture
joelapompe
Activity Score 3861
Wordnerd's picture
Wordnerd
Activity Score 6692
Copywriter
rlopera's picture
rlopera
Activity Score 20
Art Director at Y&R
desailly's picture

Wow. I really liked this until it was made clear that it's shameless theft.

I can hear the voices now. "Shut the door". "What?". "Look, it's Chinese. No one's going to know. Who follows Chinese work?". "Sold. Drink?"

desailly
Activity Score 470
Copywriter
Wordnerd's picture

i wouldn't even call it that. i think it's just a very obvious idea on a too simple brief

Wordnerd
Activity Score 6692
Copywriter
desailly's picture

Nothing wrong with simple. Simple is good.

This is theft, which is bad.

desailly
Activity Score 470
Copywriter
Wordnerd's picture

yeah simple ideas are good. but if your brief is "strong batteries" i'm not surprised several people came up with this idea. it's not THAT genius anyways. very oldschool

Wordnerd
Activity Score 6692
Copywriter
Yarp's picture

Yup, like this one a lot better then the car one.

Yarp
Activity Score 385
Copywriter at Freelance
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