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Toad

Campaign
Agency Network: 
Published/Aired: 
September 2010
Rádio Solar:  Toad

Description

Print advertisement created by Trópico Propaganda, Brazil for Rádio Solar, within the category: Media.

Advertising Agency: Trópico Propaganda, Juiz de Fora, Brazil
Creative Director: Vinicius Zaghetto
Copywriter: Luiz Bianco
Art Director: Mauro Mendes
Additional credits: Pablo Peixoto, Adriano Souza, Diego Souza, Isabela Rezende
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jackmancer2017's picture

It's good - but couldn't this raise the doubt, why should I trust this radio show then? ;-)

jackmancer2017
NataliaLima's picture

Makes sense in portuguese

NataliaLima
Activity Score 1380
TommyO's picture

Nice illustration.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Lazarus's picture

Nice one.

Lazarus
Activity Score 1536
Creative Director
Schizzy's picture

Seriously? This is first level thinking. There's no twist here; neither in headline nor visual.

I understand it might have been written in Brazilian, but if you're translating it to english, get a damn good english translator/copywriter.

Probably more interesting to have illustrated an ear to look like a mouth or throat, or the ear canal leading to the stomach.

Schizzy
Activity Score 203
Copywriter
Sad Fish's picture

done for robinsons fruit juices years ago

http://www.yowazzup.com/tag/print-ads

(you need to scroll down a little)

Sad Fish
Activity Score 18
Art Director
Marlus Lau's picture

Cool illustrations :)

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Billoughsby's picture

The whole point is the illustration, which Brazilians have cornered a market in. This has charm. But they have to watch it, though. There's no irony here, no third flip. An illustration without a real reason for being, no matter how cool, is almost as bad as a goofy Photoshop exercise.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

Nice illustrations, but I am not loving the idea.

kleenex
Activity Score 58667
Web Designer/Developer
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