Racers

Published/Aired: 
October 2007
 Racers
 Racers

Tags

Description

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Caption

Lunch-break racers.
It's true. Share your true experience at gasjeans.com

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons
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Gueeest's picture

F1 on the grass?

Gueeest
Rog's picture

"Ethical actions..."?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture

why do you post these GAS ads from Attila, Italy all the time ivan?
I haven't really seen a good one I think. and there's been like 30 already here.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

anand_rohit85's picture

i quite like this one frm the whole campaign
Keep Rocking!!

anand_rohit85
Activity Score 29
Ad Agency |

The elevator to success is out of order. You'll have to use the stairs... one step at a time.

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