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[not interested]'s picture

Obvious... sometimes a little too obvious, even for an ad like this...

[not interested]

I'm afraid I don't get it. Is it an advertising 'in joke'?


Activity Score 1838
Other |

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andrej dwin's picture

it's something that exists in every language (as far as I know) - a sentence that has all the letters of the alphabet in it.
for English it's something like "a fox jumps over a dog" (google for the exact sentence, I'm too lazy and forgetful).

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

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cebox's picture

I like the concept but not the graphic style...it's nice but too much classic...

pneuburg's picture

I like the idea. AD could have been more typographic since it's promoting a typography workshop.

Activity Score 251
Creative Director |


saidukaringa's picture

Actually this ad says everything... only for them who know that.... and also it is not for them who don't know that. coz they are not going to purchase the product. First time I felt something which justifies itself.

Saidu Karinga
The Idiot

Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

chinaski's picture

explanation: open MS Word. type: =rand()
press enter.
it will write: The quick brown fox jumps over the lazy dog.
The sentence is a panagram, covering all the letters in the english alphabet.

Activity Score 951
prozac_republic's picture


in my german word, it reads: "Franz jagt im komplett verwahrlosten Taxi quer durch Bayern."

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Activity Score 196
Art Director |

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brojmson's picture

you're such a funny person.
what does it mean? wait, i don't wanna know.
btw- why do you have german word, russkie?

prozac_republic's picture

work in germany.

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Art Director |

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toni m's picture

it calls our memory about typography, i think this poster works for graphic designer ^_^

toni m
fractalrene's picture

Does it work for mac?

Activity Score 1504
MooBarack's picture

of course it does, silly.
this sentence's got nothing to do with ibm/pc

fractalrene's picture

'The quick brown fox jumped over the lazy dog' is the text sample that appears on almost any Windows application to show fonts. It's used because the phrase contains all the letters of the alphabet, silly.

But I don't quite remember if it appears on mac applications. Anyway, anyone that uses a computer will get the joke.

Activity Score 1504
ivan's picture

It's not Windows specific. It's a sentence used to showcase all letters of a typeface. Check it it has all the letters of the alphabet.

Creative Director at Ads of the World
fractalrene's picture

Thanks, I know. In spanish (my natural language) the panagram is 'El veloz murciélago hindú comía feliz cardillo y kiwi' which translates as 'The quick indian bat was happily eating cardillo and kiwi'.

Activity Score 1504
ivan's picture

Nice. Thanks!

Creative Director at Ads of the World
chirpy.cynic's picture

Great ad,only the dog should have been smaller cos it is The Quick Brown Fox Jumps Over The Lazy Little Dog

Activity Score 22
Creative Director at Chennai |

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j2mango's picture

in chinese
it is:"那只敏捷的棕毛狐狸跃过那只懒狗。 "
so funny
tnank u ,chinaski:)

Activity Score 534
JamurPutih's picture

you don't get it, then you are not a graphic designer...

..or you still on that "wow, i'm a graphic designer" phase..


Activity Score 263
Art Director |

end of joy, enjoy

yonkironic's picture

above all it's a cool illustration

Activity Score 50
Graphic Designer at graphic designer
ahrimanpob's picture

I like the idea, and I'm assuming its aimed at people who are already in the field or at least have a rather good understanding of typography. However, I do not like the small font size. While it makes it look elegant and interesting, its hard to read. Oh the delicious irony.

Activity Score 100
Creative Director at Ideómanos Publicidad
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