Quick brown fox
Description
The existence of typography in a visual world.
An awakening session by David Lukas 7 November 2006, CMYK Room
Creative Director: Hendra Lesmono
Art Director: Ferly Novriadi
Copywriters: Ferly Novriadi
Illustrator: Jeremy
![[not interested]'s picture [not interested]'s picture](https://www.adsoftheworld.com/sites/all/modules/features/aotw_defaults/images/avatar.png)
Obvious... sometimes a little too obvious, even for an ad like this...
I'm afraid I don't get it. Is it an advertising 'in joke'?
;-(
We're going to need more lube.
it's something that exists in every language (as far as I know) - a sentence that has all the letters of the alphabet in it.
for English it's something like "a fox jumps over a dog" (google for the exact sentence, I'm too lazy and forgetful).
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I like the concept but not the graphic style...it's nice but too much classic...
I like the idea. AD could have been more typographic since it's promoting a typography workshop.
pjn
Actually this ad says everything... only for them who know that.... and also it is not for them who don't know that. coz they are not going to purchase the product. First time I felt something which justifies itself.
Saidu Karinga
The Idiot
Saidu Karinga
The Idiot
explanation: open MS Word. type: =rand()
press enter.
it will write: The quick brown fox jumps over the lazy dog.
The sentence is a panagram, covering all the letters in the english alphabet.
hahaha
in my german word, it reads: "Franz jagt im komplett verwahrlosten Taxi quer durch Bayern."
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hahaha.
you're such a funny person.
what does it mean? wait, i don't wanna know.
btw- why do you have german word, russkie?
work in germany.
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it calls our memory about typography, i think this poster works for graphic designer ^_^

of course it does, silly.
this sentence's got nothing to do with ibm/pc
'The quick brown fox jumped over the lazy dog' is the text sample that appears on almost any Windows application to show fonts. It's used because the phrase contains all the letters of the alphabet, silly.
But I don't quite remember if it appears on mac applications. Anyway, anyone that uses a computer will get the joke.
Thanks, I know. In spanish (my natural language) the panagram is 'El veloz murciélago hindú comía feliz cardillo y kiwi' which translates as 'The quick indian bat was happily eating cardillo and kiwi'.
Great ad,only the dog should have been smaller cos it is The Quick Brown Fox Jumps Over The Lazy Little Dog
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you don't get it, then you are not a graphic designer...
..or you still on that "wow, i'm a graphic designer" phase..
;)
end of joy, enjoy
above all it's a cool illustration
I like the idea, and I'm assuming its aimed at people who are already in the field or at least have a rather good understanding of typography. However, I do not like the small font size. While it makes it look elegant and interesting, its hard to read. Oh the delicious irony.