Rooster

I don't like the background, too much texture and the color is inappropriated. The light spot is not excellent either.
For the next one in this campaign, it doesnt look like a beaver at first sight (the montage for the mouth is really bad) and for the last one : the cat is already hairless, which is a real bad idea. We call the cat 'the sphinx'. Everybody know that cat is already hairless.
The texture of the floor is not bad, just a bit more luminous would be better.
Not a bad campaign, I like the idea better, it's surprising and catching my attention.

very interesting, I like it with discovery.

good idea. bad execution. personally, strictly my opinion, would have been better with a white background or a more subtle one which would have lend the creative the breathing space it required.

How is this a good idea? The first thing I get from it is that they test on animals. Just seems like a polished turd to me.

This has scam ad written all over it. There's no way PETA would let this fly (pun intended).

wow.. now I can see how birds descended from dinosaurs.. LOL