Excessive Gambling, Boy

Campaign
Agency Network: 
Published/Aired: 
January 2012
Quebec Health Ministry:  Excessive Gambling, Boy

Description

Print advertisement created by Lg2, Canada for Quebec Health Ministry, within the category: Public Interest, NGO.

Caption

How many moments are you willing to lose?

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand
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Highest Rated

rodrigo champ's picture

Cool

rodrigo champ
Activity Score 82
Billybell's picture

Very good

Billybell
Activity Score 371
Art Director
Adventurous's picture

Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?

Adventurous
Activity Score 8
Creative Director at Ogilvy/Bates, Cambodia
MikeYikes's picture

Nicely done. Effective.

MikeYikes
Activity Score 117
Creative Director
Roger Keynes's picture

Soft.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.

simonds08
Activity Score 592
Tc4792's picture

I like it, I wish they had put the gambling part in the quote and I would have rated it higher.

Tc4792
Activity Score 33
Marketing Manager
zenozeno's picture

I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.

zenozeno
Activity Score 17
MicheleVirgilio's picture

nice. Also if it's just the game Memory...not so dangerous...

MicheleVirgilio
Activity Score 2617
morse's picture

Not bad. I like the idea of unknown history.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Simple, but effective.,

kleenex
Activity Score 58777
Web Designer/Developer
rodrigo champ's picture

Cool

rodrigo champ
Activity Score 82
skeMaMen's picture

Why those two pictures are not cards also...?

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

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