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Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by Lg2, Canada for Quebec Automobile Insurance Society, within the category: Finance.

Caption

Buckle up. Stay alive.

Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin
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Temple's picture

Nice to be surprised positively after hundreds of seat belt ideas. Congrats.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Here's an old one, one of my favorites from Norway, which is kinda similar but more heartfelt & personal IMO:

http://www.abcnyheter.no/files/imagecache/normal/2007-9/nfi_234_076482... (this photo is from 2004-05. Translation: Remember seatbelt)

Nike Diesel
Activity Score 13630
Art Director
pradeepkumar's picture

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

pradeepkumar
Activity Score 12
Art Director at abu dhabi |

traditionally modern.

Shawali's picture

Looks good, although security belt are also known to be the cause of many death in car accidents.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Siddarth Basavaraj's picture

brilliant!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

Love it!!!

kleenex
Activity Score 52778
Web Designer/Developer
vagdz's picture

Old school but original. Award winning.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
sacrilegend's picture

Jesus, this is good.

sacrilegend
Activity Score 3394
Copywriter
DarkSide's picture

Congrats!
"The force is strong with this one."

DarkSide
Activity Score 1066
Other
shahidali's picture

Awesome.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

denfilm's picture
denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

totoelloco's picture

Simple and clear... Good. 8 stars and a chocolate bar haha

totoelloco
Activity Score 71
Other
somecopywriter's picture

Very, very clever idea. Nice and so, so simple.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
hasalaka.th's picture

brilliant.

hasalaka.th
Activity Score 288
mediamax
joelapompe's picture
joelapompe
Activity Score 3861
Bogott's picture

Quite a different idea. Off the pompe.

Bogott
Activity Score 244
Marino advertising group
manzanojp's picture

Brilliant

manzanojp
Activity Score 29
Art Director
Knella's picture

simple and intelligent

Knella
Activity Score 150
Spanky's picture

Nice ad. But it's really more of a one-shot than a campaign. The other two don't add anything.

Spanky
Activity Score 4899
Other
andylefty's picture

Smack bang amazing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
roccoman's picture

I like the concept, at least I understood at first sight

roccoman
Activity Score 13
Art Director
Fernando Fernandes's picture

Simples. Grande ideia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
bate_palmas's picture

Nice and simple. But a little question: why would anyone have a t-shirt with his birth and death dates printed on it?

bate_palmas
Activity Score 1479
krautland's picture

yes, yes and yes.

krautland
Activity Score 3216
Art Director at erm... no calls please.
niniasufle's picture

very clever, and simple.

niniasufle
Activity Score 407
Producer/Director at La Red TV
lezy's picture

simple
to the point
good insight

and the combination results in an
awsm advertisement...

lezy
Activity Score 377
metis's picture

Great stuff

metis
Activity Score 413
Copywriter
Bumper Sticker's picture

like the idea

Bumper Sticker
Activity Score 41

Loves roasted fish and flute

rastaparta's picture

GREAT campaign!!!!! congrats, Lg2!!!

rastaparta
Activity Score 158
Art Director
pradeepkumar's picture

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

pradeepkumar
Activity Score 12
Art Director at abu dhabi |

traditionally modern.

Ziggiy's picture

SIMPLE=AWESOME.
Nice

Ziggiy
Activity Score 47

ZBZ

bingerham's picture

Great. I got the idea from the thumbnail.

bingerham
Activity Score 10
Devdesai411's picture

Ad also shows that youngsters are among a majority that are involved in accidents. Dob is 1993 . Aimed at sensitising youngsters and i also like the choice of colour. Red is a bright hot colour, for danger and caution . Well thought out ad. Keep it up

Devdesai411
Activity Score 18
Other at R.n. Podar school |

Devdesai

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