Description
Print advertisement created by Publicis, Canada for Purina, within the category: House, Garden.
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Alain Desjean
Insight elevates the heavy-handed artwork.
Write a wise saying and your name will live forever – Anonymous.
Fantastic, it's right on the nail.
Fun, fast, and well executed.
I imagine the intended market will love it!
Funny at first glance. But I think the expression on the dog's face can be much better, more 'enjoying', eyes closed, etcetera. Would have made it a perfect ad. Now it's 7/10.
Agree with Lee. Here it looks more tiring!
Good point from LeeHarvey. Good, but could have been really great with a little more Photoshop work.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
Yes, perhaps the insigth of the tail could have been more explored. Despite that, the ad is very nice.
perfect for the client, perfect insight,high marks :)
Execution could have been better working on a facial expression of the dog. May be extended to the 'Mask' expression of Jim Carrey.
Like the idea.
shahid
That would've looked a little too scary and would've lost the cute realism factor. The smile has been photoshopped enough already.
hahaha nice one like the avatar movie.
Tired of dog food ads that focus on the wrong benefit. Dogs will eat anything, they aren't picky.
I'd rather see ads focus on the health benefit of their brand rather then the taste.
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