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The Dog

Agency Network: 
Published/Aired: 
January 2011
Purina:  The Dog
Purina Print Ad -  The Dog

Description

Print advertisement created by Publicis, Canada for Purina, within the category: House, Garden.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Alain Desjean
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Highest Rated

Lazarus's picture

Fun.

Lazarus
Activity Score 1536
Creative Director
jendecamps's picture

Brilliant! Great insight.

jendecamps
Activity Score 31
Creative Director
daltonicdesign's picture

y el jingle??????

daltonicdesign
Activity Score 52
Art Director at creative design
sari's picture

simple. funny. gets the job done.

sari
Activity Score 22
Copywriter
Anonymous Author's picture

Insight elevates the heavy-handed artwork.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture

Very Tex Avery/Frank Tashlin. Dig it.

Billoughsby
Activity Score 5150
Art Director |

That's it.

manumartin5's picture

Really funny.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Lazarus's picture

Fun.

Lazarus
Activity Score 1536
Creative Director
im@ddicted's picture

like it

im@ddicted
Activity Score 8
Art Director
Fryzero's picture

no good

Fryzero
Activity Score 36
Creative Director at RKLM
kleenex's picture

I agree with you.

kleenex
Activity Score 55607
Web Designer/Developer
Jon-Paul Mountford's picture

Fantastic, it's right on the nail.

Fun, fast, and well executed.
I imagine the intended market will love it!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

LeeHarvey's picture

Funny at first glance. But I think the expression on the dog's face can be much better, more 'enjoying', eyes closed, etcetera. Would have made it a perfect ad. Now it's 7/10.

LeeHarvey
Activity Score 3045
Creative Director
Sdb's picture

Agree with Lee. Here it looks more tiring!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
JeffGreenhouse's picture

Good point from LeeHarvey. Good, but could have been really great with a little more Photoshop work.

JeffGreenhouse
Activity Score 310
Glut's picture

Yes, perhaps the insigth of the tail could have been more explored. Despite that, the ad is very nice.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

simple and fun

luispiter
Activity Score 2756
comunication
mr.x's picture

simpe and good idea + nice finish = good ad.

mr.x
Activity Score 998
Forsbergs Skola
CACAHD's picture

simple and very good idea!

CACAHD
Activity Score 2188
Art Director
Ron Burgundy's picture

perfect for the client, perfect insight,high marks :)

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Manus_Arriba's picture

Very very cool

Manus_Arriba
Activity Score 111
Prácticante de JWT Costa Rica
Paridhi.'s picture

haha..its really humorous n conveys d message..love it..!!

Paridhi.
Activity Score 122
Indore
shahidali's picture

Execution could have been better working on a facial expression of the dog. May be extended to the 'Mask' expression of Jim Carrey.
Like the idea.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Sophia Lambadaridis's picture

That would've looked a little too scary and would've lost the cute realism factor. The smile has been photoshopped enough already.

Sophia Lambadaridis
Activity Score 64
writersblog's picture

It's so simple. Ace.

writersblog
Activity Score 553
Copywriter
vagdz's picture

Good job.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
cornerofart's picture

hahaha nice one like the avatar movie.

cornerofart
Activity Score 32
Creative Director at Corner of art design studio
durand_o's picture

Tired of dog food ads that focus on the wrong benefit. Dogs will eat anything, they aren't picky.

I'd rather see ads focus on the health benefit of their brand rather then the taste.

durand_o
Activity Score 13
Web Designer/Developer at Mesh Media Marketing
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