You are what you touch, 1

Campaign
Agency Network: 
Published/Aired: 
September 2008
Purell:  You are what you touch, 1

Description

Print advertisement created by JWT, Australia for Purell, within the category: Health.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Log in or register to post comments

Highest Rated

capywriter's picture

Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???

capywriter
Activity Score 5513
Copywriter at Freelance
Andy-B's picture

Nice, very clever! well done.
But not sure about the pay off line

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
jazarah's picture

so I'm a roach!

jazarah
Activity Score 1262
sneakyhands's picture

i hope dinner came first

sneakyhands
Activity Score 1857
Copywriter
jomo's picture

Wicked. All three. Just wicked.

jomo
Activity Score 62
ART DIRECTOR
marton.santos's picture

The first one is simply awesome, but the last two seems to be done in a rush.

marton.santos
Activity Score 37
E21
missed my turn's picture

Yep, these are sick. Great work.

missed my turn
Activity Score 426
daydream's picture

cool art on these.

daydream
Activity Score 21
gsotoe's picture

Nice art!

gsotoe
Activity Score 33
Wunderman - Colombia.
yalaurie's picture

super cool!

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

Joe_P's picture

Very nice! Great stuff.

Joe_P
Activity Score 27
Copywriter
gbl's picture

and this one really works!

gbl
Activity Score 451
Copy
capywriter's picture

Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???

capywriter
Activity Score 5513
Copywriter at Freelance
vaoleo's picture

Good...

vaoleo
Activity Score 81
Embrion Publicidad
dthlb72's picture

Great art direction

dthlb72
Activity Score 545
Art Director, ADK Malaysia
slip's picture

i like :)))

slip
Activity Score 919
designer |

SJB

cocoland's picture

i like it.

cocoland
Activity Score 8
Advertisement
Featured Content

Latest Collections

Advertisement