Also From This Campaign 3
Description
Print advertisement created by JWT, Australia for Purell, within the category: Health.
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Highest Rated
Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???
Nice, very clever! well done.
But not sure about the pay off line
The first one is simply awesome, but the last two seems to be done in a rush.
super cool!
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http://laurienickerson.com
Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???
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