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raxisanneace's picture

Oh what a waste of advertising space! I get the witty joke, but most of it is bare blue and not anything at all! How about something that didn't take five minutes to execute?! :)

raxisanneace
Activity Score 45

;3

NY Belfry's picture

I actually kind of find this campaign a little depressing. I get the idea, but did you have to make the germs look so innocent?

NY Belfry
Activity Score 1027
Other at City College of Technology
kleenex's picture

I agree.

kleenex
Activity Score 57557
Web Designer/Developer
RedatorBacanis's picture

Very gooooddddd!!!!

RedatorBacanis
Activity Score 83
Copywriter
Davai's picture

Done a million times

Davai
Activity Score 610
Copywriter
raxisanneace's picture

Oh what a waste of advertising space! I get the witty joke, but most of it is bare blue and not anything at all! How about something that didn't take five minutes to execute?! :)

raxisanneace
Activity Score 45

;3

NY Belfry's picture

Emptiness is supposed to be simulated with this ad. Also, simplicity, when used right can be just as effective as something complex because you keep things clean and you establish the point. You make something too complex, you can overwhelm the consumer and oftentimes, the product can get buried in the imagery.

NY Belfry
Activity Score 1027
Other at City College of Technology
naresh's picture

There is the link with the same idea ;-(

http://adsoftheworld.com/media/print/listerine_birthday

naresh
Activity Score 298
Art Director |

Noddy

colindias's picture

This is assuming there were exactly 100 germs to begin with.

colindias
Activity Score 2
Copywriter
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