The Beat of the City, 2

Agency Network: 
May 2018
Puma: The Beat of the City, 2
Puma: The Beat of the City, 2


PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.

Print advertisement created by Knas, United Kingdom for Puma, within the category: Fashion.


We are THE Arsenal.

Advertising Agency: Knas, London, UK
Directors / Post Production: Autobahn
Photographers: Jon W Johnson, Vicky Grout
Production Company: Falca
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