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Agency Network: 
Published/Aired: 
February 2012
Puma Print Ad -  P.M.

Description

Print advertisement created by Livingroom Communication, United Arab Emirates for Puma, within the category: Fashion.

Caption

Here's to the After Hours Athlete

Advertising Agency: Livingroom, Dubai, UAE
Creative Directors: Mansoor A. Bhatti, Martino O'Brien
Art Director: Carlos Khoury
Copywriter: Priya Madhu
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Akshaya Singh's picture

Beautiful... Love the play with the letters and copy...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

indubee's picture

Cool! Engages you in a smart and subtle way...

indubee
Activity Score 3
Copywriter at India
creativegodown's picture

COOL STUFF. may be fake, but definitely interesting.

creativegodown
Activity Score 252
shupri's picture

It's smart, simple and succinct. Very nice. I like 'after-hours athlete' ;-)

shupri
Activity Score 3
Mammoths-Not-Dead's picture

PM in UA(E) good work indeed! like it

Mammoths-Not-Dead
Activity Score 414
amardeepdevadason's picture

Very nice. The graphic gets one's attention and the copy is subtly punchy!!!! I love the brand and the ad adds to the 'why'.

amardeepdevadason
Activity Score 3
simonds08's picture

this could be applied to any brand. no particular selling point.

simonds08
Activity Score 598
_tj_'s picture

Hmm.. a lot of good reviews from people with three pencils.

This is boring and lazy.

Why wouldn't you keep the puma itself lit up? (not that it would fix the ad)

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

vlads's picture

it seems cool and smart but i dont know i guess its common source.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

kleenex's picture

nice idea.

kleenex
Activity Score 53951
Web Designer/Developer
Temple's picture

Obviously fake, but interesting.

Temple
Activity Score 11341
Creative Director
chuckieT's picture

When this campaign launched, the spot was all about people staying out to the wee hours of the morning long after even last call/last orders. "PM" just doesn't sound very late.

chuckieT
Activity Score 680
Creative
Buen Muchacho's picture

seems fake but it is great!

Buen Muchacho
Activity Score 8
Creative Director
cr8vewordsmith's picture

Simple, yet effective ad Priya. Well done.

cr8vewordsmith
Activity Score 2
Other
Steeez's picture

Goes great with the campaign... After Hours Athlete. Everyone that hated on this advert should check it out. Great stuff.

http://vimeo.com/15404907

Steeez
Activity Score 104
Art Director at David&Goliath
narahyanfong's picture

great concept effortless!

narahyanfong
Activity Score 30
Art Director
creative.vibes's picture

smart, simple, cathcy and bang on!

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
ffffffwhat's picture

Nice. Although the After Hours Athlete is veeeery close to Pornstar Clothing's "Midnight Athletics".

ffffffwhat
Activity Score 261
Art Director
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