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Published/Aired: 
October 2010
Pulp Books:  Bar

Description

Print advertisement created by Lowe, South Africa for Pulp Books, within the category: Recreation, Leisure.

Caption

Read yourself interesting.
Pulpbooks.co.za
Let us recommend something.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew
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luispiter's picture

nice idea... good work

luispiter
Activity Score 2756
comunication
raulbanderas's picture

great work

raulbanderas
Activity Score 357
TommyO's picture

I'm gonna need an explanation on this, please.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Blashyrkh's picture

With your question you look like the guy on the left of the ad. :p No hurt feelings. Peace.

Blashyrkh
Activity Score 32890
Art Director
Billoughsby's picture

Hi Tommy. If this was a really old school ad, the headline would be something along the lines of "Women find men who read much more intriguing." The well-read guy is just a paunchy little runt with bad taste in clothes, but it's he who has the lady's undivided attention, while Mr. Smooth stands off to the side holding her drink like a hired hand. It's promoting reading not on the basis of altruism or guilt, but as a thing that gives you (possibly dubious and comical) advantages.

Billoughsby
Activity Score 5154
Art Director |

That's it.

tirthomitro's picture

GRRREAT!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Billoughsby's picture

My favorite of the three, specifically because it pushes farther than the other two to suggest the uneven distribution of bookishness within the population, and its results. I'm not sure I agree with their conclusion. But the idea is stated winningly, in a fresh and funny way.

Perhaps best of all, it almost looks like these people stood around a photo shoot for a day or two with bookshelves on their shoulders; the immediate aftertaste isn't of more Photoshop magic filter atrocity.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

"the other two to suggest the uneven distribution of bookishness within the population, and its results"

you are reading too much into it. none of that is actually meant.

atb2005
Activity Score 13557
Billoughsby's picture

Maybe I should have said illustrated rather than suggested. But whichever, if the fact that the short fat guy with the loud check sweater and a head full of books gets the girl in this little scenario DOESN'T suggest or illustrate to you the advantage of bookishness over booklessness (with Mr. Suave standing in the background with little more besides a TV Guide and USA Today on his shelf), you'd better look again.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I stand corrected.

I wasn't paying close attention. Both the visuals AND the copy support that.

:)

atb2005
Activity Score 13557
Billoughsby's picture

Where you been, dude? I had noticed you hadn't been posting hereabouts, at least not much in the print section. Anyway, WB. :)

Billoughsby
Activity Score 5154
Art Director |

That's it.

bi_sign's picture

Wow nice idea

bi_sign
Activity Score 262
Art Director
aquaburger's picture

Great idea and well executed. This is my favorite of the 3.

aquaburger
Activity Score 14
zethu starz's picture

love these ads!!

zethu starz
Activity Score 13
Graphic Designer at 60 layers of cake
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