Ipsilon is the Publico newspaper's suplement dedicated to art, music and culture. Fugas is the Publico newspaper's suplement dedicated to travelling and leisure. Every time the word “Public” appears in Portuguese it’s referring to both “Público” as the Portuguese word for public (pertaining to the people, or community, or group), and the “Público”, the name of the Portuguese newspaper. The copywriting of this publicity campaign is based on the play on words of those two meanings.
Print advertisement created by Nossa, Portugal for Público, within the category: Media.