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SirFar's picture

"do we drive our mechanics too hard?"

SirFar
Activity Score 141
Art Director
LeeHarvey's picture

Now THAT was a great ad, with the mechanic lying underneath the shrink's couch! This one however, I'm not very thrilled, sorry.

LeeHarvey
Activity Score 3043
Creative Director
hahla's picture

the concepts are quite different, arent they. just because it is a shrink involved doesnt mean, it is the same idea.

hahla
LeeHarvey's picture

You're absolutely right, it's a completely different idea, I just like the one with the mechanic more.

LeeHarvey
Activity Score 3043
Creative Director
hovsep's picture

A car that has an identity problem!

Buy one that dosen't have that problem, like Peugeot 307cc or the Opel Tigra...

I like the art direction very much, I even appreciate the originality of the concept but maybe formulated in a diffrent way?

hovsep
Activity Score 33
Art Director
SirFar's picture

Come on folks! At talking car? And the way they scaled down the size of it? This is pathetic!

SirFar
Activity Score 141
Art Director
justpassingby's picture

i love it, made me crack up

justpassingby
Activity Score 1368
Other
nystyle's picture

a refreshing idea. i like it a lot.
SirFar, get a rest.

nystyle
Guest's picture

What S&J Zürich did for VW so far is pretty lame. Sorry...

Guest
zurich's picture

bla bla bla.

zurich
Guest2's picture

i agree with guest. if you don't believe it just have a look at this "ad" here. it's a shame!

Guest2
heiko's picture

I don't care what other jealous people say, but i think it's a funny ad. well done switzerland.

heiko
Guest's picture

this is horrible... i wonder if vw was really stupid enough to approve this §%#*~)&%*!!!

Guest
picktokyo's picture

I think this is bad...

picktokyo
Activity Score 1404
Copywriter at JWT
da noodle's picture

stinky ad

da noodle
Activity Score 37
Copywriter |

------------
cup the noodle

Bink's picture

This is horrible! VW deserves better. Shame on Switzerland!

Bink
Compy McCompsome's picture

If it looks like a comp, and walks like a comp...

Compy McCompsome
joelapompe's picture

Already done... soon on www.joelapompe.net

joelapompe
Activity Score 4019
eltipo's picture

i like it. Well Done.

eltipo
Activity Score 209
Copywriter
Rog's picture

Silly. Feels waaay off brand for me.

>>>> That's not an ad. THIS is is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture

This doesn't fit on the VW tone & manner I guess. Those VW HQ guys don't allow cartoony illustration.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

JELLYGOOSE's picture

this can't be a VW ad. this is not VW.

JELLYGOOSE
Activity Score 88
Copywriter
+ve critic's picture

as fresh as armani fashion!!

AAAAi LAIKE IT
KAARAAAAAMBA

+ve critic
Guest's picture

If a person goes to see a therapist, he has a problem to sort out --- it is fashionable thing to do nowadays, but a very negative image for him. So is for a car!

Guest
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