Description
Print advertisement created by Euro RSCG, Argentina for PSP, within the category: Electronics, Technology.
Accuracy, in small doses.
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces
Great concept, great art, great everything! finally a little bit of fresh air
If I went to a deserted island and I could only take one ad, I would take this one.
Just Brilliant, sweet!
Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!
I don't get these. Do you really want to portray your game-playing experience with a term like "small dose"? I would think that you want the game-playing experience to be BIG.
It's an interesting idea, however.
I think they use the term "small dose" because they are talking about the PSP, a smaller console, not about the game experience.
este bueno el concepto.
I want to sh*t tanks!
You have to hate advertising in order to truly love it.
Sure PS2 is promoting drug use. Great way to get parents to gain parents support.
••• Why Think When It's Easier To React •••
http://twitter.com/texnartist
The fact that people still think the copywriter comes up with the concept and the art director makes it look pretty is ridiculous.
bump
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Pure sex, in pill form.
l o v e i t
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
forgettable.
i see A lot argentinians writing today !!
Viva malvinas !
Nonsense and Complicated.
Luis Maram
http://blog.luismaram.com
I like it!
But Pelé is still better than Maradona. =)
Viva Brasil!
wish i'd done this..brilliant work!!
~ old habits die hard, older ones never do ~
there is a typo, Ivan. It`s "heroism. In small doses".
Kudos for your work, Ivan!
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