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Parachute

Campaign
Agency Network: 
Published/Aired: 
January 2012
Psafe LockBox:  Parachute

Description

Print advertisement created by Conexão, Brazil for Psafe LockBox, within the category: Electronics, Technology.

Caption

Your files don't need to take risks.

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Directors: André “Mineiro” Ferreira, Eduardo Silva
Art Director: Fabio Marques
Copywriters: Márcio Bastos, Luiz Pistone
Illustrator: Fabio Marques
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Highest Rated

MicheleVirgilio's picture

nice art

MicheleVirgilio
Activity Score 2617
jagadeesh aarya's picture

nice

jagadeesh aarya
Activity Score 5
Graphic Designer
ishiboy's picture

Average

ishiboy
Activity Score 497
Creative Director at Mumbai, India
marano's picture

I think I'd like to see these ads go one way or another. Individually the premise applies to each but in a different manner.

This is the only one where his fate is a product of his own initiative to do something risky. Boat wreck and fire are just unfortunate situations, but he's forced to take a risk by bailing or jumping so risk could still apply.

The explosives least apply I think. The concept of risk remains vague there. Is the match lit so he can find his way out or did he take a risk by lighting it and then discover where he was?
make sense?

I like these regardless though. They click immediately with or without the inconsistencies. And they're funny. That folder is going to need therapy.

marano
Activity Score 348
Graphic Designer
MicheleVirgilio's picture

nice art

MicheleVirgilio
Activity Score 2617
kleenex's picture

I like them all.

kleenex
Activity Score 58533
Web Designer/Developer
ivook's picture

Básico.

ivook
Activity Score 136
Copywriter at Mccann Erickson Perú
Gualcor's picture

I think it attacks directly iCloud.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

torontose's picture

okkka

torontose
Activity Score 393
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