PS2

Published/Aired: 
February 2007
 PS2
 PS2

Description

Caption

More and more people are getting tired of their pets and condemning them to death by abandoning them on the road. A dog is not a toy.
Foundation for the Adoption, Sponsorship and Defense of Animals
www.faada.org

Advertising Agency: Contrapunto Barcelona, Spain
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Photographer: Carlos Spottorno
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mrtalented's picture

this one is messiest. the shade on the road distracts the idea. nice photo though.

the execution itself is a first idea concept. and the copy should not repeat what the visual already conveys.

mrtalented
Activity Score 2171
Creative Director
simpsonson's picture

what does the visual conveys exactly?

ok, I try it:

former beloved things got dropped by some cruels and afterwards hit by some others...

or

things are still precious, even when you dont recognize it...

simpsonson
Activity Score 136
Copywriter
sdobry's picture

Too paternalistic tone of voice, in my opinion. And, in general, a bit too-easy-for-understand idea.

sdobry
Activity Score 109
Art Director
kre8's picture

this has too many layers.
you're talking about pets, but you're showing a playstation.
i know thats the twist in your idea, but there's no real relevance to the subject.
there's something in the thought, think it could work harder.

kre8
Activity Score 989
Copywriter
Yeminius's picture

Pretty nice analogy. Maybe a bit hard to understand, maybe not.

anyway, if I don't read the copy I would think that is something about children weight reduction or something.

aand The visual is great for me ;p

Yeminius
Activity Score 151
Other
Rog's picture

Having to explain the visual in the copy isn't a good sign.
Get a more emotional hook into the shot/message
Run over a toy dog... a doll... a Panda...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kc_brock's picture

c'mon rog,

run over a panda?

kc_brock
Activity Score 703
Art Director |

rd

L.A.lopes4mayor's picture

does it explains that a kid saw a cute puppy on the side street then gets it, then drop his f1 plane toy coz rather play with tha dog,and left then they live happily ever after. after a few minuteds sum car run thru the toy.. KABLAAAM!

i think.

L.A.lopes4mayor
Activity Score 52
Graphic Designer |

*wala lng nanggugulo lang, ajajaja

kc_brock's picture

placing a sony playstation in an ad for saving dogs seems very strange.

kc_brock
Activity Score 703
Art Director |

rd

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