Stay Away, Newspaper

Agency Network: 
April 2013
Protex:  Stay Away, Newspaper


Print advertisement created by Y&R, Brazil for Protex, within the category: Pharmaceutical.


Stay away from germs.
Effectively eliminates 99.9% of bacteria.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
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kleenex's picture

not a bad concept.

Activity Score 58777
Web Designer/Developer
headoffice Communication's picture

I was looking for germs. But found newspaper????

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
tirthomitro's picture

good one

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Siddarth Basavaraj's picture

love this campaign..Good job fellas

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

faissalo's picture

Awkward. Two ways to see this: First look: "The invisible man and his mime artist side-kick" 2nd look: "STAY - pulls the guy left. AWAY - pulls the guy right"

Activity Score 728
Art Director |

Nice init

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