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Scissors

Campaign
Agency Network: 
Published/Aired: 
April 2012
Protex:  Scissors

Description

Additional credits:

Print advertisement created by Y&R, Brazil for Protex, within the category: Health.

Caption

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
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denfilm's picture

good idea and good art direction

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

mmackinven's picture

Seems a bit forced to me, what if the bacteria pulled a rock instead?

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

NicoCiego's picture

Totally not feeling the concept. Feels like student work to me, sorry.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Guidos's picture

I agree with @mmackinven, it looks forced..
In rock, paper, scissors you have like a 50% chance of winning no? so how did you connect it with 99.9% of bacteria killing?

Guidos
Activity Score 163
Copywriter
NicoCiego's picture

I think you need to check your math, bro. No offense.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
bate_palmas's picture

Really? I thought he was right with 50/50

Two players. One has to win. Therefore 50/50. No?

bate_palmas
Activity Score 1479
Guidos's picture

Whatever, you got the idea

Guidos
Activity Score 163
Copywriter
JMcc's picture

What makes you think one player has to win? What about when both people throw rock?

JMcc
Activity Score 24
Copywriter
JimCompton-Hall's picture

I think you really need to see all of the ads to realise that Protex wins every time.
And what consumer is going to see them all?

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture

not bad.

kleenex
Activity Score 58797
Web Designer/Developer
JMcc's picture

Bacteria is already plural. The singular is bacterium.

And if I have 3 choices (rock, paper or scissors) and my opponent has 3 choices, then what is the likelihood we will land on a combination in which I win? Hint: It's not 50%... But it is definitely not 99.9%.

JMcc
Activity Score 24
Copywriter
Guidos's picture

Whatever, you got the idea

Guidos
Activity Score 163
Copywriter
talkingisfree's picture

quite bad

talkingisfree
Activity Score 2712
Art Director
Lazarus's picture

I'm anal, and this is bad.

Lazarus
Activity Score 1537
Creative Director
fotdot's picture

Not attractive at all.

fotdot
Activity Score 674
Creative Director
Fernando Fernandes's picture

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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