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Rock

Campaign
Agency Network: 
Published/Aired: 
April 2012
Protex:  Rock

Description

Additional credits:

Print advertisement created by Y&R, Brazil for Protex, within the category: Health.

Caption

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
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denfilm's picture

i like it better

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

Feysless's picture

different nice

Feysless
Activity Score 2616
Art Director |

groovy baby!

Agencia Marketing Online's picture

Good concept!!!!

Agencia Marketi...
Activity Score 212
Creative Director at MadConversion |

http://madconversion.es

Fernando Fernandes's picture

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
naghihimutuc's picture

I think the "rock paper scissors" copy is redundant. Otherwise it's good.

naghihimutuc
Activity Score 82
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