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Hacker

Campaign
Agency Network: 
Published/Aired: 
April 2018
Protex: Hacker

Description

To raise awareness of Protex, we launched a campaign where we put consumers to wonder how would look like if some things were as safe as their hands after using Protex. In the ads, we reduced the danger of dangerous artifacts to 0.1%, as Protex eliminates 99.9% of bacteria and danger.

Print advertisement created by Red Fuse, France for Protex, within the category: Health.

Caption

0,1% of a hacker is not dangerous. Protex kills 99.9% of germs.

Advertising Agency: Red Fuse, Paris, France
Creative Chairman: Shen Tan
Executive Creative Director: Manir Fadel
Art Director: Quentin Six
Copywriter: Ricardo Dolla
Head of Art: Vitor Menezes
Photographer: Geoffroy Gomez
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Highest Rated

kleenex's picture

Not feeling this concept.

kleenex
Activity Score 57541
Web Designer/Developer
kleenex's picture

Not feeling this concept.

kleenex
Activity Score 57541
Web Designer/Developer
GianniCavagliano's picture

It's simple and straight to the point..

GianniCavagliano
Activity Score 4
Dzsoi's picture

When it comes to germs, even 0.1% is dangerous.
Clear message, but not very convincing I am afraid.
If you focus on the weakness of your product, you should make it very funny.

Dzsoi
Activity Score 8609
Copywriter
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