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Island protest, 1

Campaign
Agency Network: 
Published/Aired: 
March 2010
Protest Boardwear:  Island protest, 1

Description

The water is your home. It's where you rip. Where you ride. Where you belong.

This Summer, Protest helps you never leave the water with Island Protest: Your surfing home-away-from-home. The new Protest Summer 2010 campaign from KesselsKramer centers on Island Protest: A custom-built, floating sanctuary that helps surfers around the world stay in the water for as long as they want.

Island Protest has everything the mainland does: comfortable couches, WIFI, cell phone access, a toilet, a kitchen, ping-pong... with one important addition:

It sits between some of the world's most killer waves. Island Protest will travel to some of the world's top surf events this summer. Reject the boring. Embrace the wetness. Protest to get there.

Print advertisement created by KesselsKramer, Netherlands for Protest Boardwear, within the category: Fashion.

Caption

Never leave the water
Surf till you can't keep your eyes open. Dream of surfing. The surf some more. Island protest makes trips to the shore obsolete. Protest to get there. Protest.eu

Advertising Agency: KesselsKramer, The Netherlands
Creatives: Ewoudt Boonstra, Zack McDonald
Producer: Debora den Iseger
Photography: Dustin Humphrey
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Highest Rated

Phil Lestino's picture

These shacks were on the shore...this is an ad about the effects of global warming......;-z

Phil Lestino
Activity Score 1684
Critic's picture

Please, Protest help us understand this campaign!

Critic
Activity Score 271
Copywriter at Slow shutters
daniel ieraci's picture

I think it's just meant to promote this man-made, floating island. The idea of the island itself is pretty cool, but I feel like there's something lacking in the way of a call-to-action (even going to the site doesn't show me any further info on it).

daniel ieraci
Activity Score 333
Art Director
thedesignaddict's picture

OK. I've read the entire rationale, and I still don't understand what this is for. Yikes!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Marlus Lau's picture

it's about surf trips.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Prime83's picture

I'm trying to stay awake.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Phil Lestino's picture

These shacks were on the shore...this is an ad about the effects of global warming......;-z

Phil Lestino
Activity Score 1684
Spoonfeederxxx's picture

F%$K...

What is this sh!t?

A postcard campaign...

Spoonfeederxxx
Activity Score 641
Copywriter
bad astronaut's picture

They could have come up with ideas based on the copy alone....but it's a lifestyle fashion ad campaign.

bad astronaut
Activity Score 544
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