Description
Graphic Production: Marcos Pedra, Alexandro Coelho.
Print advertisement created by TBWA, Brazil for Protege Group, within the category: Professional Services.
Creatives: Ary Nogueira, Bernardo Romero, Igor Cabó, Marcos Almirante
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Photographers: Paola Vianna, Gabriel Bittencourt
Art-buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Account: Marcio Oliveira, Michele Pavão
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti
I'm not really familiar with much home security advertising, but I'm guessing this is probably a different angle to a lot of the other stuff. I'm thinking it could be effective.
Is this print?
Assuming this is aimed at buyers of home security systems, and pretend-aimed at burglers...
I know a lot of directors don't like to use lots of copy, but my guess would be that this would be more effective with some copy about how Protege get people caught.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Lamento Caros, mas esta campanha já saiu. Trânsito amigo, ganhadora de alguns prêmios.
Para maiores esclarecimentos: http://c10propaganda.com.br/blog/?paged=2
Sorry, this campaign has left. Traffic friend, winning some prizes.
For further information: http://c10propaganda.com.br/blog/?paged=2
Sorry Luiz Eduardo Ozório. Totally different campaigns. These are great ads here.
Honestly, I am kind of beyond tired of the whole police line up approach.
The art is weak: neither portrait quality nor police lineup effect
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