Also From This Campaign 3
Description
Photographer: Gerhard Merzeder
Print advertisement created by Jung von Matt, Switzerland for Prostate Cancer Foundation, within the category: Public Interest, NGO.
Prostate cancer? A blood test will tell you.
The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch
Executive Creative Director: Alexander Jaggy
Copywriter: Samuel Knaus
Advertiser's Supervisor: Thomas Lautenschlager
Account Supervisor: Remo Brunner
Art Buyer: Erasmo Palomba
Art Director: Patrick Beeli
nice idea!
no doubt about the cognition qualities of the entire campaign.
now, i'm supposing that the forearm and the muscular upper arm are representing the testicles...
am i right?
if not, ivan, do give me the dope on this one
they showed me a picture & i laughed
dignity has never been photographed
a prostate examination is no longer involving your ass, but the vein on your arm.
As wordnerd explained. The copy on the ad explains it.
I'm not sure if I'd like to see an entire arm next to the words prostate and blood.
And I know that is exactly the point of the campaign, ... but still....
Nince art direction and superb idea with good copy
Live with Passion
funny but nice idea
Creativity is a natural extension of our enthusiasm
mmm... nice :)
oh, p3nis elbow decease! I get it.
Good way to attack a subject many men are fearful of. The crook of the arm where the anus/rectal exam would be, but instead where blood is drawn. Weird enough to make you look, and goofy enough to make you smile.
I knew the Swiss were good with cuckoo clocks and chocolate. It seems creative advertising is another one of their talents. These are great!
waoh! that was wat came out of my mouth wen i read d copy great idea.nice one.thumbs up!
sue
ohmmmmmm
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