Prostate Cancer Foundation Print Advert By Jung von Matt: Thong

Agency Network:

Jung von Matt

Published/Aired:

July 2009

Posted:

July 07, 2009

Prostate Cancer Foundation Print Ad - Thong

Also From This Campaign 3

Prostate Cancer Foundation Print Ad - Slip

Prostate Cancer Foundation: Slip

Prostate Cancer Foundation Print Ad - Boxer

Prostate Cancer Foundation: Boxer

See Full Campaign

Tags

Description

Photographer: Gerhard Merzeder

Print advertisement created by Jung von Matt, Switzerland for Prostate Cancer Foundation, within the category: Public Interest, NGO.

Caption

Prostate cancer? A blood test will tell you.
The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch

Credits

Advertising Agency: Jung von Matt/LIMMAT Zürich, Switzerland

Executive Creative Director: Alexander Jaggy

Copywriter: Samuel Knaus

Advertiser's Supervisor: Thomas Lautenschlager

Account Supervisor: Remo Brunner

Art Buyer: Erasmo Palomba

Art Director: Patrick Beeli

Jul 07, 2009 - 23:00

well done ! superb

Roshan Quintus

Activity Score 667

Saatchi & Saatchi - Sri Lanka |

bite me

Jul 08, 2009 - 0:21

nice idea!

Guest

Jul 08, 2009 - 2:32

wow

jai hind

Activity Score 356

Art Director |

jai hind
art director

Jul 08, 2009 - 2:34

no doubt about the cognition qualities of the entire campaign.
now, i'm supposing that the forearm and the muscular upper arm are representing the testicles...
am i right?
if not, ivan, do give me the dope on this one

tirthomitro

Activity Score 2758

Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Jul 08, 2009 - 4:50

a prostate examination is no longer involving your ass, but the vein on your arm.

Wordnerd

Activity Score 6692

Copywriter

Jul 08, 2009 - 22:47

As wordnerd explained. The copy on the ad explains it.

ivan

Creative Director at Ads of the World

Jul 08, 2009 - 2:36

Simple idea

alexander_bickov

Activity Score 3279

Creative Director |

Design and development agency | Short URL management tool

Jul 08, 2009 - 3:24

I'm not sure if I'd like to see an entire arm next to the words prostate and blood.
And I know that is exactly the point of the campaign, ... but still....

Jul 08, 2009 - 3:32

Nince art direction and superb idea with good copy

SoCH_TO

Activity Score 967

Live with Passion

Jul 08, 2009 - 4:43

funny but nice idea

Emran Hayat

Activity Score 832

Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Jul 08, 2009 - 4:55

mmm... nice :)

Jul 08, 2009 - 10:52

oh, p3nis elbow decease! I get it.

Jul 08, 2009 - 13:01

Good way to attack a subject many men are fearful of. The crook of the arm where the anus/rectal exam would be, but instead where blood is drawn. Weird enough to make you look, and goofy enough to make you smile.

bubblestheclownfish

Activity Score 614

Creative Director