We need a writer

Agency Network: 
April 2011
Propaganda:  We need a writer
Propaganda Print Ad -  We need a writer


Print advertisement created by Propaganda, United Kingdom for Propaganda, within the category: Agency Self-Promo.

Advertising Agency: Propaganda, Leeds, UK
Creative Director: Mark Williams
Art Director: Ben Bateson
Copywriter: Ben Bateson
Designer: Leeroy Fairclough
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Themadartist1972's picture

you really need to close your agency

Activity Score 323
Art Director at Euro RSCG 360
atb2005's picture

This ad assumes all male candidates for this job are straight. That said, copy is pretty unfunny. Maybe you kiss your wife in places she's never been kissed before? Is that an example of fine copy writing?

Activity Score 13489
Boxey's picture

I'm not defending the ad at all. Just here to say the kiss your wife line is taken from a classic ad.

Activity Score 8847
Melaleuca In-House
vurtomatic's picture

You should maybe kiss your old advertising archives more.

Activity Score 364
Ameer Saban's picture

Wow, you weren't kidding about needing a writer.

Ameer Saban
Activity Score 33


kleenex's picture

they must be pretty desperate.

Activity Score 57557
Web Designer/Developer
Prof's picture

So the puns in this ad are 90% VW? It's so easy to notice that some sentences were just half-assedly constructed around a line. This is amateur first year student writing at best. If you are actually gonna do a copy ad for recruitment, then it must be pure lyricism. This is forced beyond measure. Sorry for being so harsh but the weakness is unbearable...

Activity Score 1421
Copywriter |

Quite really.

Billoughsby's picture

Well they DID SAY they needed a writer, didn't they? I don't think they've been caught out on any of the points made here.

The ad conveys "just us unassuming chaps" appealing for someone who can write like a demon. About all it needs to do. No?

Activity Score 5140
Art Director |

That's it.

bakamono's picture

Should add " if you can write better than this you are hired!" it would make everything very clear.

Activity Score 992

because therefore it is

JeffP's picture

Well, they do need a writer. It's pretty clear.

Activity Score 802
Marketing Manager at TomTom
JeffP's picture

Re the 'kissing' line. Must be coming from 'After you get married, kiss your wife in places she's never been kissed before'

Check it out and thank you Google: http://books.google.nl/books?id=naaR0AbTMrQC&pg=PA78&lpg=PA78&dq=kiss+...'s+never+been+kissed+before&source=bl&ots=T6jD0yQ88w&sig=ddCPkXoAy9a0yVZ4Zb7Cz_3kIek&hl=nl&ei=P4CsTcLfIZDqObbz3IMK&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCAQ6AEwAQ#v=onepage&q=kiss%20your%20wife%20in%20places%20she's%20never%20been%20kissed%20before&f=false

Activity Score 802
Marketing Manager at TomTom
guis's picture

IIm not defending but I think they are just trying to be sarcastic in a way. the use a line saying impossible is nothing (adidas) and just do it (nike) I mean what they are trying to say is if you can do better than this or what has already been done give us a call.

Activity Score 2
nerio's picture

I think you guys are missing the point... the pun of the ad is they are using famous lines from other campaigns... which I think works when they are trying to hire a copy writer... basically telling the person that they need someone who can deliver lines like the ones they use in the ad...

Activity Score 166
Web Designer/Developer
Billoughsby's picture

Holy crap, you're right.

Activity Score 5140
Art Director |

That's it.

LukeySM's picture

I love this. It's a great way of advertising the need for copy -- with other peoples copy. And of course they are not creating beautiful copy.

"We need a few more skilled copywriters, as we have me, Doug, but I am really busy."


"We need a writer."

Activity Score 7
shaun1800's picture

Would have been better/funner if this was intentionally riddled with spelling and grammar mistakes along with some horribly constructed sentences.

Activity Score 293
rephlex's picture

I don`t think so my friend. What u are proposing it`s maybe the oldest and most obvious idea for this kind of ad.

By the way, sorry if my english is not perfect.

Activity Score 64
Creative Director |


Lica's picture

It`s a good ad.

The copy talent stands in how he glued the famous advertising lines. Some of you people didn`t even recognize them, so you`re not in the target. Its a decent pun, I`d apply to it.

Activity Score 30
Copywriter at leo burnett bucharest
dadada's picture

i'm not a writer so i can't read a whole text:)

Activity Score 1708
Art Director |

Everybody is creative, be yourself.

vurtomatic's picture

They need a new writer because they're rehashing lines from old ads.

Activity Score 364
Brainchild Theories's picture

They really should've said

"We're asking someone to come in to literally write and not complain about taking the fall for our editing. We're not asking you to be creative in your writing since there will be editing and tweaking as you write. We need someone more or less to take the title of our writer. It makes clients believe we're legit. Our art director is hard to manage with his poetic writing and his seniority so we're leaving it to you to handle him. As the owner of the Agency, I would not like to take on this responsibility because I just want to make money from your work and not do anything myself, aka ride horses."

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
davidvaughan's picture

OK, here's some:

small but tough: VW Polo
no lemon: some Ogilvy classic, I forget which
hello boys: wonderbra
kiss your wife in places: explained in the comments here
reassuringly expensive: some beer
the best lager in the world: another beer

aah. I'm bored with this.

Activity Score 2
Glut's picture

too long, too nothing

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
iambusy's picture


Activity Score 2213
Copywriter |


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