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Crossed-out classics

Agency Network: 
Published/Aired: 
May 2020
Project Gutenberg: Crossed-out classics
Project Gutenberg: Crossed-out classics
Project Gutenberg: Crossed-out classics
Project Gutenberg Print Ad - Crossed-out classics
Project Gutenberg Print Ad - Crossed-out classics
Project Gutenberg Print Ad - Crossed-out classics

Description

Project Gutenberg is a library of over 60,000 free ebooks. We created a print campaign showcasing how much of the story was cut from the movie adaptations of great classics. By crossing out the parts of the book that were not represented in the movie we can quickly showcase how much of a story is lost in the adaptation, encouraging people to read the book and get the full story.

Print advertisement created by Publicis, United States for Project Gutenberg, within the categories: Media, Recreation, Leisure.

Advertising Agency: the community, Miami, United States of America
VP, Executive Creative Director: Ricky Vior
Creative Director/ Copywriter: Silvio Caielli
Associate Idea Director / Art Director: Gabriel Da Silva
Brand Supervisor: Cynthia Perez
Creative Services Director: Maru Sokolowski
EVP, Head Of Production: Laurie Malaga
Associate Maker: Adriana Loayza
Production Designer: Robert Herzfeld
Sr. Producer: Duane Burgess
Manager, Studio Operations: Thomas Bolger
Sr. Business Affairs Manager: Daphne Papadopulos
Sr. Director, Business Affairs: Natalie Greenman
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