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Washing Instruction

Campaign
Agency Network: 
Published/Aired: 
April 2010
Profilo:  Washing Instruction

Description

Print advertisement created by Rafineri, Turkey for Profilo, within the category: Electronics, Technology.

Caption

Multiplus. 17 liters of water saved per wash

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
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Highest Rated

ÖzgürBeyinFikirleri's picture

This is really great idea...

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
Bianconiglio's picture

ad AD for ADV people only

Bianconiglio
Activity Score 406
Copywriter
ÖzgürBeyinFikirleri's picture

This is really great idea...

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
Guest's picture

visual gags don't sell

Guest
cef's picture

clever idea for any advertisement competition, but not for the target consumer...

cef
Activity Score 547
Copywriter
Elmārs Ārnieks's picture

good

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Pilou's picture

bonne communication de groupe, mais peut être pas pour un public large...!

Pilou
Activity Score 20
Editor
Bianconiglio's picture

il solito francese cagacazzo che non è capace di parlare in inglese

Bianconiglio
Activity Score 406
Copywriter
Pilou's picture

OK, sorry, my english is not so good, but i'm trying.
According to me, this ad is really good for a corporate communication, but not for a large "audience"...

Pilou
Activity Score 20
Editor
cpaige88's picture

Hmm can someone please explain?

cpaige88
Activity Score 170
Webster University
kurtberengeiger's picture

I think I need an explanation too. Unfortunately.

kurtberengeiger
Activity Score 7326
Copywriter
Andrej's picture

Brilliant.

Andrej
Activity Score 656
Copywriter
Guest's picture

Is it due to the water line being lower meaning it saves loads more water?? Certainly isn't clear enough. It's promotes a USP but not obviously and quickly enough. Don't make me work too hard, I'm lazy!

Guest
Guest's picture

altho the copy says it, if you never washed your clothes, then you wouldn't remember that the water level is up to the very top in these icons, so its pretty good for the target and for buyers with environmental concerns

Guest
Guest's picture

The ad could work more simply without "30°"

Silvia

Guest
kylethomas's picture

The awareness of saving water is improving. We need to be responsible and do what we can to save water even in our own little ways.

kylethomas
Activity Score 24
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