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Lost Vegetables, Lemon

Campaign
Agency Network: 
Published/Aired: 
April 2010
Profilo:  Lost Vegetables, Lemon

Description

Print advertisement created by Rafineri, Turkey for Profilo, within the category: Electronics, Technology.

Caption

566 liters. XXL refrigerator.

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Illustrator: Lighthouse
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corporal_hicks's picture

Idea is ok, but execution is weak, it's not clear if it's ice or sky or anything else..
That lacks in all three..

corporal_hicks
Activity Score 365
Art Director
cef's picture

i wonder if the client approved this campaign...

cef
Activity Score 547
Copywriter
the_lizard_king's picture

@ cef: It says everything it has to. Why will it not get approved. It is smart unlike a lot of other crappy ads!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

cef's picture

I said so, because it looks like a fake "ghost" ad.
And pretty sure that, this ad might work for ad people, but not that target group.

cef
Activity Score 547
Copywriter
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