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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Grey, Canada for Procter & Gamble, within the category: House, Garden.

Caption

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
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everartz's picture

we have to punish the shitter for keeping this amount of defecation laid here...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Takmelius's picture

Let me guess... the client didn't go with either of these directions!

Takmelius
Activity Score 203
Creative Director
jimkuz's picture

This is the first negative comment I've ever posted.
I'm trying not to think less of Febreze because of this ad.
But this is so unpleasant. Surely there is a less crass, way to get across the benefit.
Yes, sh__ is a fact of life, but I learned at a very young age,
that looking at it is really yucky, and that I would be better off to look away.
And ads are like guests in our home - they ought to maintain a sense of decency.

jimkuz
Activity Score 412
Graphic Designer at Freelance
jimkuz's picture

Well, I just looked at the other ads in the series, and I think they are all very good.
So, I'm impressed to see that you did come up with
less crass ways to get across the benefit.

jimkuz
Activity Score 412
Graphic Designer at Freelance
rebelscum's picture

I think it's great, negative connotation or not. The message is clear: Febreze kills odours. I totally dig it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Pogi5's picture

Perhaps they could've used carrion instead of shit, then again shit really does stink.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
soopadirecta's picture

I think the ad is too easy. execution of the concept is awful.

~

soopadirecta
Activity Score 6
student/chicago |

Treat yourself how you want to be treated.

Enas's picture

no no get rid of this one

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

natesanmohan's picture

I like all the ads. Good.

http://natesanmohan.blogspot.com/

natesanmohan
Activity Score 25
Creative Director |

Natesan Mohan

newfoundheart's picture

disguesting

newfoundheart
Activity Score 77
a dreamer, babay.
Jovana's picture

this is fuglyyyy.. iughhhhhh

but this campain its better of the other of the small nouse...

Jovana
Activity Score 30
Creativa Jr. / Diseñadora Grafica
Aphex's picture

Return of the psycho shit II - Reloaded (with pizza, nachos & beer).

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

conan o brien's picture

gross BUT gets the point across. if i saw this in a magazine, it would DEFINITELY get my attention.

conan o brien
Activity Score 88
copywriter
Zeus's picture

this ad stink!!!

Zeus
Activity Score 906
somewhere
Crisp One's picture

oh shit!

Crisp One
Activity Score 2005
Other at New York
sergeyaoooo's picture

disguesting,this ad stink!!!, oh shit!

sergeyaoooo
Activity Score 18
infographiste |

www.afripub.blogspot.com

Weezard's picture

Charming...

Weezard
Activity Score 50
mikepants2005's picture

A SHIT ad! Lol

mikepants2005
Activity Score 504
Copywriter
Guest's picture

ahahahahaha
bad choice, the others were bether...

Guest
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