Agency Network: 
Published/Aired: 
March 2008
Procter & Gamble / Febreze:  Bird

Description

Print advertisement created by Grey, Canada for Procter & Gamble, within the category: House, Garden.

Caption

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Log in or register to post comments
ibeg2differ's picture

Terrific!

ibeg2differ
Activity Score 420
Banner2k5's picture

this one is brilliant. the others work well but this is fantastic.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

everartz's picture

agreed.. this is the best one, others are daring a bit
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

whitespace's picture

For it to work you'd have to mace the birds' eyes.

whitespace
Activity Score 1953
Creative Director
Banner2k5's picture

the bird is looking the other way.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

whitespace's picture

if you were maced you'd look away as well.

birds don't hunt by smell.

whitespace
Activity Score 1953
Creative Director
Banner2k5's picture

"if you were maced you'd look away as well."

good point although last time it happened i didnt look away until the woman kneed me in the groin.

yeh i see your point, but i feel that with this idea uv jus got to suspend your disbelief a little bit, the seagull hasnt seen the fish, and because it doesnt smell its not turned round.... yet....

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

rebelscum's picture

~birds don't hunt by smell~

Whaaa??

Even if that were true, the fact the the fish scent is gone has made the fish unappetizing to the bird. Kiils odours. Bam. Done. Next client.

I dig all 3 of these. My fave is the fly n' shit :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture

You're over thinking it. It's a simple concept, and the benefit is clear. Great art direction too.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Enas's picture

now it works

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

conan o brien's picture

this is fucking fantastic.

develop a campaign along the lines of this ad and throw out the other "small nose" ads. This is MUCH smarter and less expected.

conan o brien
Activity Score 88
copywriter
rebelscum's picture

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

laksh08's picture

whats new?

laksh08
Activity Score 111
MUMBAI, INDIA
ANDRECHE's picture

bad

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
thedesignaddict's picture

Love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Advertisement
Featured Content

Latest Collections

Advertisement