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addyhoch10's picture

You can't solve every problem with your head.

to me these guys don't seem to be able to solve ANY problem mentally... they rather look over-challenged by the situation, or even sort of brain dead (esp. no 1 & 2).

i really like how these people express both physical and mental slowness but i think the headline doesn't go 100% with it.

addyhoch10
Activity Score 2592
Art Director
me thinks's picture

I really really like the approach.

BTW, who's the copywriter?

me thinks
Activity Score 722
Copywriter
spiderbear's picture

I love the styling, and the expressions, but replace the World Gym logo with a competitor's, and it would still work, wouldn't it? Unless I'm missing something. Great layout and photography, too bad about the generic message.

spiderbear
Activity Score 20
Copywriter
Jet Propulsion Lab's picture

Yes, it would still work with Powerhouse Gym or IronMan Gym or Concrete Jungle Gym (where'd THAT come from?) or whatever... But they took the "generic message" and made it their own and ran with it. So that when the next competitor comes after these guys with a similar message ad, World Gym already has the upper hand.

So, I always rebut this kind of comment with "Yeah, but they came up with it first." (if the campaign is worth defending that is...)

Nice take on the old "brain versus brawn."

Jet Propulsion Lab
Activity Score 10679
Copywriter
Beatboxer's picture

Weeeeeellllll, even if you use your muscles, something have to 'guide' them, right? And what guides? The brain, the head, the soul...

I think this is funny, but... ok.

Most probable thing to happen for this woman, even if she goes to gym every day, is to get slimmer, not much stronger.

*sMuRf*

Beatboxer
Activity Score 1517
Copywriter
returntosender's picture

Hey dude, you're too much rational. Sometimes, use your instinct and your heart or you'll shoot down any original idea.

returntosender
Activity Score 42
Art Director
philippertl's picture

I agreed. Advertising is mainly about emotions and imagination

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

lsadunb's picture

Ok.

lsadunb
Activity Score 571
Copywriter
Mtl Dave's picture

Great campain. I like the photo... very funny.

Mtl Dave
Activity Score 274
Other
Advertising Pawn's picture

That's a refreshing strategic angle for a Gym advert. I like it. A lot.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

jennywhx's picture

i love this series of ads, especially when i know my brain stuck everyday sitting in front of computer only. Exercise even make you think better :P.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

copycomoelcopi's picture

great. great ad. period.

copycomoelcopi
Activity Score 822
Copywriter
salamandos's picture

it does not seem nice to me, constructed benefit.

salamandos
Activity Score 1947
Art Director
chintan ruparel's picture

nice approach..kinda fresh!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

pieter's picture

good to see some CREATIVE gym ads. whooo

pieter
Activity Score 216
Art Director
addyhoch10's picture

You can't solve every problem with your head.

to me these guys don't seem to be able to solve ANY problem mentally... they rather look over-challenged by the situation, or even sort of brain dead (esp. no 1 & 2).

i really like how these people express both physical and mental slowness but i think the headline doesn't go 100% with it.

addyhoch10
Activity Score 2592
Art Director
Tapper's picture

good original thinking

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
mrtalented's picture

nice insight. nice photography.

mrtalented
Activity Score 2171
Creative Director
Fk Mikenj's picture

hmm, i think this problem does not fit
everyone who can carry 1 folder can solve this ( with his/her brain )

Fk Mikenj
Activity Score 197
Graphic Designer
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