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Published/Aired: 
December 2012
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Pro Juventute:  Boy
Pro Juventute Print Ad -  Boy

Description

Print advertisement created by TBWA, Switzerland for Pro Juventute, within the category: Public Interest, NGO.

Caption

Cyber-bullying hurts. And can end in suicide. 147, Pro Juventute's emergency-number helps.

Advertising Agency: TBWA\ZURICH, Zurich, Switzerland
Creative Director / Art Director: Frederick Rossmann
Copywriter: Samuel Wicki
Graphic Designer: Johannes Dörig
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kleenex's picture

YUCK!!!

kleenex
Activity Score 58797
Web Designer/Developer
tazyboy's picture

Art direction is good

tazyboy
Activity Score 777
Art Director
charithco's picture

kind of like this concept!

charithco
Activity Score 277
Art Director at Wunderman Doha |

----
www.charithdesign.com

pierrelastname's picture

oooolddddd.

pierrelastname
Activity Score 2869
Copywriter
Siddarth Basavaraj's picture

simple and direct

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

RogerBlackburn's picture

That kids face looks so sad that it can be on one of those meth commercials.

RogerBlackburn
Activity Score 4
Chicago |

Hello =]

Black Hour's picture

student work, too direct maybe

Black Hour
Activity Score 368
NicoCiego's picture

The first thing that would have come to mind.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Kerninglife's picture

I feel like they should show an example of "cyber bullying". Maybe an messenger window or something along those lines with text that is considered "cyber bullying".

Kerninglife
Activity Score 162
Graphic Designer
Feysless's picture

very impactful

Feysless
Activity Score 2616
Art Director |

groovy baby!

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