Prison
Description
Creative Directors: Alvar Suñol, Manolo Techera, Alvaro Zunini, Santiago Chaumont
Art Director: Karla Santaanna
Copywriters: Karla Santaanna, Ina Olvera, Jonathan Jáuregui
Photographer: Flavio Bizzarri
Producer: Silvia Gómez
I like the thought.. though its falling somewhere close to the famous Saint Gobain campaign.. but Poor Execution.
art direction, lighting and photography are badly done. this execution appeals to the housewives of inmate husbands. lol
How is the lighting in prison? What is wrong with the art direction?
I find it a touching moment between the two of them. And no, my husband is not an inmate.
It's a nice exageration of the product's benefit of making glass so clear it's as if the glass weren't even there.
but you work in ad biz. so that's the big difference. i just doubt that how many full-time housewives will understand what this ad trying to sell.
for your question about the art direction, i PERSONALLY think the cropping is not quite good by having only a corner of a chair on the bottom left and half the head of the guard. if they made it a bit blurry on the background, the main focus of hands holding will be more highlighted. above all, the set decoration indicates that it's been shot in a studio in a glance. if they made it rougher, the outcome will be more convincing.
that's about it. please note that it's my opinion. anyone can see it differently.
Oh monsieur talented, you are absolutely entitled to your opinion. I wasn't trying to tear into you. I just wanted to hear what you thought could have been done better. I wasn't bothered by the cropping and found the cold lighting and the mood of the ad just fine. It's a style or a look they are going for, it shows in their other ad as well. Probably to differentiate themselves from the sunshine and lollipop type layouts and photography of other cleaning product ads.
Thanks for elaborating, I really appreciate you taking the time.
Cheers!
ellehcimeo, are you so stupid or so blind, or both? mr.talented has made the point, but you're so primitive and naive to understand any of this...
You don't even know what the AD is...!
>>> Design with no knowledge about printing, it's not design!
>>> Designed to be signed...
Right now, I'm EXTREMELY tempted to make fun of your user name based on your comment.
But I won't. Not going to get into any trouble today (Fri. 13th)...
I just wanted to say I strongly disagree and I just love how they dramatize the product benefit in an emotional way (although the visuals may seem a bit mundane, but still..)
I like how quickly it gets right to the selling proposition without shoving it in your face.
I think both executions are tastefully done.
Right now, you're tempted to be stupid... EXTREMELY!"...the product benefit in an emotional way..."? Where did you find any emotion in this AD?
>>> Design with no knowledge about printing, it's not design!
>>> Designed to be signed...
The table is more emotional than those people...
>>> Design with no knowledge about printing, it's not design!
>>> Designed to be signed...
quite agree with your comment. maybe that's the new benefit.
Uhhhhhhhhhhhhhhhhhhhh!!!.
Me dolió en el pecho!.
"Aquí también se opina en español".
"no silencies lo que no sabes expresar".
Ey no más, ya sabe a cacho tratar de ganar un premio con un limpiador de vidrios.
··o.s.h.e··
The idea is there but maybe bad for the brand image. Do people really want to associate themselves with the image given i the ad.
no, se aleja del beneficio de un limpiador, eso pasa por una exageración mal orientada.
question: why do you need FOUR creative directors on this job???
If the cleaner really cleans away the glass, how come the shadow
falling under the man's left arm is not as dark as the woman's shadow
under her right arm? If the shadow treatment is the same, wouldn't it
reinforce the proposition?
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