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Highest Rated

amit parekh's picture

noooooooooooooooooooooooooo

amit parekh
Activity Score 283
Art Director
creative420's picture

I like the thought.. though its falling somewhere close to the famous Saint Gobain campaign.. but Poor Execution.

creative420
Activity Score 279
Copywriter
mrtalented's picture

art direction, lighting and photography are badly done. this execution appeals to the housewives of inmate husbands. lol

mrtalented
Activity Score 2171
Creative Director
ellehcimeo's picture

How is the lighting in prison? What is wrong with the art direction?
I find it a touching moment between the two of them. And no, my husband is not an inmate.
It's a nice exageration of the product's benefit of making glass so clear it's as if the glass weren't even there.

ellehcimeo
Activity Score 3376
Art Director
mrtalented's picture

but you work in ad biz. so that's the big difference. i just doubt that how many full-time housewives will understand what this ad trying to sell.

for your question about the art direction, i PERSONALLY think the cropping is not quite good by having only a corner of a chair on the bottom left and half the head of the guard. if they made it a bit blurry on the background, the main focus of hands holding will be more highlighted. above all, the set decoration indicates that it's been shot in a studio in a glance. if they made it rougher, the outcome will be more convincing.

that's about it. please note that it's my opinion. anyone can see it differently.

mrtalented
Activity Score 2171
Creative Director
ellehcimeo's picture

Oh monsieur talented, you are absolutely entitled to your opinion. I wasn't trying to tear into you. I just wanted to hear what you thought could have been done better. I wasn't bothered by the cropping and found the cold lighting and the mood of the ad just fine. It's a style or a look they are going for, it shows in their other ad as well. Probably to differentiate themselves from the sunshine and lollipop type layouts and photography of other cleaning product ads.
Thanks for elaborating, I really appreciate you taking the time.
Cheers!

ellehcimeo
Activity Score 3376
Art Director
skeMaMen's picture

ellehcimeo, are you so stupid or so blind, or both? mr.talented has made the point, but you're so primitive and naive to understand any of this...

You don't even know what the AD is...!

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

Jet Propulsion Lab's picture

Right now, I'm EXTREMELY tempted to make fun of your user name based on your comment.
But I won't. Not going to get into any trouble today (Fri. 13th)...
I just wanted to say I strongly disagree and I just love how they dramatize the product benefit in an emotional way (although the visuals may seem a bit mundane, but still..)
I like how quickly it gets right to the selling proposition without shoving it in your face.
I think both executions are tastefully done.

Jet Propulsion Lab
Activity Score 10679
Copywriter
skeMaMen's picture

Right now, you're tempted to be stupid... EXTREMELY!"...the product benefit in an emotional way..."? Where did you find any emotion in this AD?

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

skeMaMen's picture

The table is more emotional than those people...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

copywritter6's picture

nice clothes for the inmate...

copywritter6
Activity Score 44
Copywriter
amit parekh's picture

noooooooooooooooooooooooooo

amit parekh
Activity Score 283
Art Director
adcore's picture

just brilliant !!!!

adcore
Activity Score 31
Copywriter
chenna's picture

1/10

chenna
Activity Score 14
Art Director
Marco2006's picture

cool..liked it...

Marco2006
Activity Score 37
Creative Director
Besha's picture

agree brillant!

Besha
Activity Score 295
Art Director
B128's picture

Gosh! Won't the dude escape?

B128
Activity Score 392
Art Director
mrtalented's picture

quite agree with your comment. maybe that's the new benefit.

mrtalented
Activity Score 2171
Creative Director
Punch's picture

Uhhhhhhhhhhhhhhhhhhhh!!!.

Me dolió en el pecho!.

"Aquí también se opina en español".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

oshe's picture

Ey no más, ya sabe a cacho tratar de ganar un premio con un limpiador de vidrios.

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

jonathanrioux's picture

The idea is there but maybe bad for the brand image. Do people really want to associate themselves with the image given i the ad.

jonathanrioux
Activity Score 86
Marketing Manager
Piddy's picture

Bad art. Concept's a total stretch.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

dookievil's picture

no, se aleja del beneficio de un limpiador, eso pasa por una exageración mal orientada.

dookievil
Activity Score 92
Copywriter
inkfromthepen's picture

question: why do you need FOUR creative directors on this job???

inkfromthepen
Activity Score 145
Copywriter
mrtalented's picture

to help breaking the 'creative' barrier, maybe

mrtalented
Activity Score 2171
Creative Director
A. J. SMITH's picture

I quite like this one, a touching take on the product.

Good.

7/10

A. J. SMITH
Activity Score 2822
vexguy's picture

I like this one...

vexguy
Activity Score 93
Illustrator
tigor's picture

If the cleaner really cleans away the glass, how come the shadow
falling under the man's left arm is not as dark as the woman's shadow
under her right arm? If the shadow treatment is the same, wouldn't it
reinforce the proposition?

tigor
Activity Score 48
Copywriter |

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