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MarceloG's picture

I don't get it. ???
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
thirty6chambers's picture

Something about small tools cutting a small loaf of bread. I don't understand why this is happening though.

thirty6chambers
Activity Score 1464
Art Director
A. J. SMITH's picture

No, it's that the tools are so small, they could be hidden in the mini bread roll, and smuggled into the inmate so he could pick his lock, or hacksaw through his bars or something.

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It's only an ad.

A. J. SMITH
Activity Score 2822
dookievil's picture

el insight del preso al cual su esposa le lleva un enorme pastel que dentro contiene una lima para romper barrotes, aquí es lo mismo pero con un pequeño pan, porque se supone que las herramientas son tan pequeñas que caben allí.

dookievil
Activity Score 92
Copywriter
ivan's picture

Usually tools are hidden within a loaf of bread. Here you need a small bread, because the tool is small.

ivan
Creative Director at Ads of the World
graah70's picture

you can hide the tool in a small loaf of bread. Never been to prison?

graah70
Activity Score 2
Art Director
miko1aj's picture

there's cliche about smuggling a file to the jail using bread. With this mini tool someone can provide it inside MINIbread.
It's well done of course, and it says that this minitool do the things which can be done by the bigger ones.

miko1aj
Activity Score 3086
postman's picture

I like this one. It even shows a pay-off for him, because he will be able to open it despite he's wearing handcuffs because it's so small.

postman
Activity Score 951
Other
White Space's picture

oh, I always heard the tale as a cake, hiding the file in the cake. But maybe that's just the American version?

White Space
Activity Score 86
Art Director
fractalrene's picture

Good insight, the execution could be better, though. I like the line of thinking of this.

fractalrene
Activity Score 1504
Copywriter
hang-the-dj's picture

I chuckled.

hang-the-dj
Activity Score 1262
Copywriter
MarceloG's picture

After you all explained, I liked it. But does the prospect know all of this or am I being to stupid?
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
ivan's picture

You're obviously not stupid, but with every ad that references something there is a chance a certain percentage will not get it. But the rest will get the rewarding feeling of being in the know.

ivan
Creative Director at Ads of the World
Guest's picture

i dont see it being directly applicable tot he target... its a luxury priced item, i dunno, its a good idea, but it could be used for ANY mini multi-tool

Guest
grasshopper's picture

briliant
love the coffe cup stains as well. nice.

grasshopper
Activity Score 54
Art Director
itch's picture

so prison break...lol

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Andreas TM's picture

This IS good.

Andreas TM
Activity Score 129
Creative Director
rembrandt's picture

This is a winner

rembrandt
Activity Score 42
Copywriter
Hans Brinker's picture

One of the Best Ad I've seen in a long time. Really like the concept and execution! Well done.

Hans Brinker
Activity Score 4
General Manager
Enas's picture

can't get it

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Tero Ylitalo's picture

Heja Sverige, once again. You guys are gävla good over there!

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
prozac_republic's picture

it's two germans though...

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Tero Ylitalo's picture

Okay, Germans are sehr gut too! :p

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Punch's picture

BUENISIMO.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Beatboxer's picture

Magnífico!

5 top stars for this. When i saw this ad thumbnailed, it seemed to have a relation with a console, something like Playstation ads, because of his fingers position, but then... i saw the mini bread.... and i smiled.

Light is very well done as well. Cheers!

Beatboxer
Activity Score 1517
Copywriter
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Guest
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Guest
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