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Agency Network: 
Published/Aired: 
January 2014
Printfriendly:  A

Description

Anyone who has ever attempted to print out a website is familiar with the problem: What appears as an attractive page on the screen emerges from the printer in totally chaotic fashion and therefore generally goes straight into the garbage. Printfriendly is a free web app that enables users to design the content of web pages to be user-friendly. So you can save paper, toner – and carbon.

Print advertisement created by Leo Burnett, Germany for Printfriendly, within the category: Electronics, Technology.

Caption

Every letter can save CO2.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Director / Illustrator: Michael Fluhr
Copywriter: Manuel Rentz
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Pete R.'s picture

Nice 3D work.

Pete R.
Activity Score 3412
Illustrator
NY Belfry's picture

I find it to be a very confusing campaign. It took me a while to figure out the ad is talking about using letters in printing. Then I think the CO2 saving should be reworded to make it even clearer that you're not supposed to be generating CO2, not literally saving it.

NY Belfry
Activity Score 1045
Other at City College of Technology
Renexxx's picture

so confusing

Renexxx
Activity Score 63
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