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Shaped like nothing else, 2

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Grey, Hong Kong for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
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Highest Rated

Guest's picture

hmm now i want to play ping pong on a pringle-shaped table.

Guest
everartz's picture

i gotta admit that the layout is clean

everartz
Activity Score 7613
Art Director |

| everartz |

Rabubi's picture

Just wondering, how is this a product benefit. I like the visual though.

Rabubi
Activity Score 560
Copywriter
kurtberengeiger's picture

My thought exactly. But these adverts do look nice.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

can somebody explain this?????

Guest
ivan's picture

The campaign focuses on the fact that pringles has a unique shape that can't be found anywhere else.

ivan
Creative Director at Ads of the World
lucaszaiden's picture

Well, I`ve got another perspective. I think its trying to say that pringles is BETTER than ping pong, listening to music... That you cannot compare it.

lucaszaiden
Activity Score 93
VP Executive Creative Director |

.

AXAY555's picture

the line says 'shaped for nothing else' i.e. nothing else can have such a shape which they have...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

the line says 'shaped for nothing else' i.e. nothing else can have such a shape which they have...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
patUDAY's picture

Why this. That means no end to it?

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

bhatnaturally's picture

Pringles regular has been about 'once you pop you can't stop' and the spicier version is about 'fiery hot'. Can't figure out this one - are they saying 'incomparable' based on the shape?

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Guest's picture

This is campaign is weak.

Guest
Guest's picture

there's no ping pong table around

Guest
Guest's picture

Easy job!!

Guest
Guest's picture

easy job, nothing creative

Guest
Emran Hayat's picture

there is absolutely nothgin wrong with this campaing.. its just perfect

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

kuaurdarisprabupadajoir's picture

????????

kuaurdarisprabu...
Activity Score 29
Guest's picture

what can i do with the shape? what about the taste, or the way that the flavor make me feel, the art is great, but i think this is not a product highlight

Guest
Guest's picture

panty shield... feminine product

Guest
Guest's picture

I wonder how you sold the idea to your client

Guest
Guest's picture

hmm now i want to play ping pong on a pringle-shaped table.

Guest
pulautikus's picture

sweet! they're a chips for heaven's sake, and shape's all they've got.

pulautikus
Activity Score 118
Creative Director at kuala lumpur
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