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Hot air balloon

Agency Network: 
Published/Aired: 
March 2008
Pringles:  Hot air balloon
Pringles Print Ad -  Hot air balloon

Description

Print advertisement created by Grey, France for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Callegari Berville Grey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Account Supervisor: Ben Corah
Illustrator: Claudio Luparelli/Artout
Photographer: Riccardo Bagnoli
Advertiser's Supervisor: Paul Sweeney
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Highest Rated

Thomas Herick's picture

All these people saying how this ad copies. Yeah, sure, the concept has been done. But when you look past the story of the piece and just look at the design elements, you can see its actually quite unique.

Thomas Herick
bknowlden's picture

Odd, but pretty cool I guess.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

dbrown6986's picture
dbrown6986
Activity Score 56
Art Director
thirty6chambers's picture

jinx!

thirty6chambers
Activity Score 1464
Art Director
Kateter's picture

my first thought exactly.

Kateter
Activity Score 2029
Copywriter
bknowlden's picture

Menno Kluin rocks !!!

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

thirty6chambers's picture
thirty6chambers
Activity Score 1464
Art Director
JFDreamer's picture

No more desaturated/cloudy sky ads please!!

Funny idea. Not the same as the bubble-gum one.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

Crisp One's picture

i love it, the dark clouds are necessary to let the flame pop from the page, so you get it faster.

Crisp One
Activity Score 2005
Other at New York
Jumo's picture

Not so necessary.
All i see is a sad and dull ad.
But good idea !!

Jumo
Activity Score 592
Art Director |

Jumo

ha_penny_bit's picture

yeah, great visual. like it.

ha_penny_bit
Activity Score 24
Watford
amsterdam73's picture

funny. not exactly the same as Hubba Bubba, but does look quite similar...

amsterdam73
Activity Score 374
Copywriter
jazarah's picture

I like it

jazarah
Activity Score 1262
Jet Propulsion Lab's picture

I laughed out LOUD on this one!
Love it.
And to echo a few others above me, this is NOT the same as the bubble gum ad. Similar execution, sure. But totally different concept. And I have no problem with it whatsoever.
But more than anything else, I love this one because it's not yet another "tongue" ad! And of course, it has a LOGO on the page!!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

hmmmmm....

a: 'look, this gum makes so big bubbles I can fly away'
b: 'look, this pringles are so hot I can fuel the baloon and fly away'

c'mon, clearly a rip-off. changing a product doesn't make a different concept.

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

"...changing a product doesn't make a different concept"???

You sound like someone who indulges in creativity as a way of entertaining yourself. A hobby!
You're simply comparing the end results (execution) of two creative concepts originated from completely different places (briefs) with different messages. I believe this is a legitimate work done by a group of professionals at a legitimate ad agency. Not as a hobby. These guys didn't simply switch products just to entertain themselves...
It just amazes me that you seriously think that these guys simply "changed the product" so they can do an ad that shows a person flying away in a bubble gum fashion.
Again, the two ads do resemble each other in the end, but they each solve a problem from a different perspective derived from two completely different selling propositions.
I DO have a problem when two ads look almost exactly the same (sometimes with equally identical headlines) that are basically selling the same product, service or message. But to you, it's ALL about how the ads look in the end no matter what. And that's just crazy talk!

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

Damn you're good!

LeeHarvey
Activity Score 3045
Creative Director
Kateter's picture

hmmmm.... nope. still no relevant argument there.

in my mind it remains a rip-off.

Kateter
Activity Score 2029
Copywriter
LeeHarvey's picture

Well, then your mind is narrow...

LeeHarvey
Activity Score 3045
Creative Director
Jet Propulsion Lab's picture

No relevant argument???
Do you even know the meaning of the word "relevant?" Which part of my comment was so disconnected from the subject at hand? Can you at least pry open that mind of yours and share what's inside with the rest of the world? Although, I have a feeling that you are not capable of carrying on an intelligent discussion with anybody else.

Prove me wrong.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

You talk about two different concepts – none mentioned in your post.
You talk about different perspectives – none mentioned in your post.
You talk about different messages – none mentioned in your post.
You talk about different problem solving – none mentioned in your post.

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

If you can't even deduce what I was getting at, you're in a much more serious trouble than you realize. Aren't all those points so OBVIOUS in my comment? Do you really need to be spoon-fed EVERY SINGLE POINT of people's argument? You seriously don't understand what those two different concepts I was referring to?

Now I KNOW why you can't have a straight debate with anybody.
You don't even know HOW to present your own case, other than to say "it's a ripoff!!!"

You tire me.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

yes, I need to be spoon-fed.
yes, I'm in much more serious trouble than I realize.
yes, I can't deduce.

now lets hear it from you. arguments?

so far all I got from you are insults and spitting.

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

Okay, I'll give you one final chance to redeem yourself.
I'll give you the beginning of a sentence and you can fill in the rest for us. "It remains a rip-off in my mind because..." Now, go. (Of course I'm referring to YOUR second comment in response to mine, in case you forgot.)

This is your chance to make your own intelligent case. I've already made mine.

I'm all ears.

Jet Propulsion Lab
Activity Score 10679
Copywriter
360 grados's picture

coool

360 grados
Activity Score 305
Graphic Designer
gmint7's picture

:::J:::
OMG
ILOVE THIS
i LOL too when i first see it..

im still laughin..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

JarradKevin's picture

Love it!

JarradKevin
Activity Score 20
Photographer at Photographer |

___________________________
http://www.jarradkevin.com/

73pixels's picture

Archive material

73pixels
Activity Score 163
Art Director at India
copywriter_n's picture

weird but finally one more execution for hot food

copywriter_n
Activity Score 52
Bangkok
everartz's picture

imagine this is really happening! this is funny ...xD
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Duckman's picture

It's great. Love that surrealism.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Jovana's picture

/Bizarrooo.
but cool..
i liked

Jovana
Activity Score 30
Creativa Jr. / Diseñadora Grafica
Misstree's picture

I'm sick of these visual pyrotechnic ads...why can't v ever have simple, effective thoughts???

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Ad_Man's picture
Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

LeeHarvey's picture

Okay, THIS one IS in a way similar. Mister kateter, are you paying attention? Thx pablito

LeeHarvey
Activity Score 3045
Creative Director
mmackinven's picture

Hot air balloon ads for hot stuff is done over and over and over and over and over...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Vicomte's picture

Hot=fire=old idea
Only the execution is new

Vicomte
Activity Score 287
Copywriter at Copywriter
ashish07's picture

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

mmackinven's picture

It was done well before you done it too...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

funky_frogii's picture

nice one...............

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Umber Jamber's picture

Um, this is exactly the same ad as the bubblicious ad.

I get that one is making the balloon and one is making the balloon hot, but that's the ONLY difference. The concept and execution is pretty much exactly the same.

Explain to me, with a straight face, how it's different.

They should at least give menno a slash.

Umber Jamber
Activity Score 10
An agency somewhere
ashish07's picture
ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture

i will done before..

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

ashish07's picture
ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

creativewannabe's picture

Ashish, I think everyone gets your point, and yes,the work is amazingly similar.

creativewannabe
Activity Score 81
mmackinven's picture

ashish07 your one was done after this one http://ineeda-advertise.blogspot.com/ and whats chitter?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

robottttrockkkk's picture

la ejecucion es divertida, la direccion de arte tambien esta chevre.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
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