Buddies, 1

Agency Network: 
October 2008
Primus:  Buddies, 1
Primus Print Ad -  Buddies, 1


Print advertisement created by TBWA, Brazil for Primus, within the category: Alcoholic Drinks.

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA
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Highest Rated

Hibon's picture

great art direction. (i would prefer a great idea, because this is what agencies are payed for.... IDEAS !!!!)

Activity Score 3666

Simple ideas are the best !

jsantanaxp's picture

great art direction.


Activity Score 401
Other |


Guest commenter's picture

The "No matter what happens" is not really necessary.

Otherwise, it's a relatively crappy idea made OK through
the engaging visual.

Guest commenter
STRTLRS's picture

That line is totally necessary and this is a graphic campaign. What's puzzling me is that there's always 4 guys and only 3 girls.

Good photos and art direction.


Activity Score 1601
storytellers. |

I think, therefore... yeah.

SeanMartin's picture

Well, considering the guy in the middle is making eye contact with the waiter, I dont think the other two have much to worry about.

Overall? It's... cute. But it feels a little off somehow, like they didnt really make the best use of space in the layout. But that's a minor quibble, I think, just enough of an annoyance to make me wonder why they didnt push this a little further, design-wise.

Alfonso's picture

The guy that lasts is mormon.

playa's picture

really lovely composing

Activity Score 80
Art Director at Art Direction |


Chipp's picture

Brilliant visuals, very engaging and i'd stop to look at it.

Activity Score 24
art director
roi zhang's picture

like it

roi zhang
Activity Score 132
AD in shanghai
dico's picture

excellent art!!!

Activity Score 332
Establecimiento Las Marias - Graphic designer |


Elrehpani's picture

la idea es regular pero la gráfica y la dirección de arte lo hace fantástico

BE MY GUEST's picture

Nice work! :)

Activity Score 44
Top Of Mind, Los Angeles
pyramid's picture

la dir de arte se zarpa!

Activity Score 19
Losvanvan's picture

Bonito arte, pero la idea es absurda y parece pensada por niños.
Por favor, la publicidad tiene que conectar, con quien creen que conecte ese anuncio ?
Con nadie.

Guest's picture

Tu criticas sin compreender a que publico esta direcionado el anuncio, Primus es la cerveza mas barata de Brasil, vendida a un publico en general de classe muy baja, que no tiene un trabajo de verdad, sus hijos no tienen libros, viven en una favela, pero para estas personas, se hay diñero para una cerveza con los amigos no hace falta nada mas, la vida esta perfecta. El anuncio esta muy bien para el publico a que se conecta.

Prakash Jayashanmugam's picture

..nice art

Prakash Jayasha...
Activity Score 111
Creative Director at quirkee |


ZZbottom's picture

agree with "no matter what happens" not really necessary. nice campaign anyway.

Activity Score 111


john doe's picture

I do not quite understand the bad or average ratings nowadays on aotw.
Especially for this campaign. It is fun. It is very well made and perfect for a beer brand. Congrats!
For me at least 7/10.

john doe
Activity Score 1569
Art Director
imtiyaz ali's picture

Nice Art direction

imtiyaz ali
Activity Score 14
Art Director at ImpactBBDO Jeddah |


CR_AD's picture

Beautiful art direction !


Activity Score 413
iamcreative's picture

nice art direction but no idea.

Activity Score 256
Moreira's picture

In Brazil there is a popular expression very common nowadays wich says: "Let's go drinkin' couse the world it's up to an end", or something like that. So this campaign sells and talks straight to the target. Excellent in art direction and concept.

luispiter's picture


i like it.. the fabulous art dierction

Activity Score 2746
Hibon's picture

great art direction. (i would prefer a great idea, because this is what agencies are payed for.... IDEAS !!!!)

Activity Score 3666

Simple ideas are the best !

STRTLRS's picture

Agencies are paid to meet expectations. If a client asks for a turd on a plate, there's no need to give him a turd on a plate with flowers,fireworks and nachos belgrande coming out of it. Agencies are there to help the client sell their product or service. No need to over embellish a campaign for a product that doesn't need it. I think this campaign is solid, speaks to the demographic and sells. Sell. Not promote. Not beautify. Not create. Sell.


Activity Score 1601
storytellers. |

I think, therefore... yeah.

Guest commenter's picture

So this is finaly a good idea because is what the agency recommended to the client to sell the product. i agree with you, ideas is what agencies are paid for !!!!

Guest commenter
Guest commenter's picture

it looks like an old idea though da art direction can be called moderate overall effect is gud....

Guest commenter
s.ahmar's picture

is this......Human or Alien, nobody enjoing these kind of situations (imagine 9-11 in USA or Tusnami etc.....

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