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Prepared

Campaign
Agency Network: 
Published/Aired: 
April 2008
Primosal:  Prepared
Primosal Print Ad -  Prepared

Also From This Campaign 2

Description

Print advertisement created by Grey, Romania for Primosal, within the category: House, Garden.

Advertising Agency: Grey Bucharest, Romania
Creative Directors: Stefan Vasilachi
Art Director: Stefan Vasilachi
Copywriter: Claudiu Dobrita
Illustrator: Roman Tolici
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Highest Rated

copyingnobody's picture

IMO, these ads are a reference to 1950's US (don't know if elsewhere) government propaganda where they instructed people how to "protect" themselves from nuclear attacks even though there was nothing you could actually do. They make fun of some of these advises in in some movies, like when the children where instructed to hide under their desks in school (it's just useless).

That's why i think they used the nuclear mushroom to show the poison.

copyingnobody
Activity Score 26
Copywriter
adsthinker's picture

not bad. make fun of pests, so...what? it doesnt drive me to buy primosal though, i din see any dangerous sign of these pests do to me...

adsthinker
Activity Score 119
student
Plastilina's picture

because you don't have this problem. the target does.

Plastilina
Activity Score 73
Creative Director
Plastilina's picture

think, adsthinker, think.

Plastilina
Activity Score 73
Creative Director
adsthinker's picture

thanks for the response Dobrita, well, r u saying that when u spray primosal, those pests can actually runaway temporary, then return other days? U actually showing the pests did survice after the termination, instead of showing the spary can kill the pests, i mean, what's the point showing them still alive? may be i missing something, beg ur explanation! Cheers.

adsthinker
Activity Score 119
student
copyingnobody's picture

IMO, these ads are a reference to 1950's US (don't know if elsewhere) government propaganda where they instructed people how to "protect" themselves from nuclear attacks even though there was nothing you could actually do. They make fun of some of these advises in in some movies, like when the children where instructed to hide under their desks in school (it's just useless).

That's why i think they used the nuclear mushroom to show the poison.

copyingnobody
Activity Score 26
Copywriter
drunk dave's picture

did anyone see the DOOM campaign by Hunt's and you give these scribbles a 8? students judging i can only summise.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
karaba's picture

une autre façon de parler des pesticides
i like it

karaba
Activity Score 112
Copywriter
Plastilina's picture

Yeah, Dave, I know the DOOM campaign, it's awesome. "Trick or treat" is my favorite. Your point being?...

Plastilina
Activity Score 73
Creative Director
Guest's picture

aww.. interesting and different approach..but it kinda makes me not wanna kill those poor things again.. :|

Guest
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