Watch, 6

Agency Network: 
July 2008
Prime Personal Banking:  Watch, 6


Print advertisement created by BBH, Brazil for Prime Personal Banking, within the category: Finance.


Time and life. If you don't have the first, you don't have the second.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin
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Mezooo's picture

I would have wrote this:

"I really like them...

nice idea and ececution

And thank you for a watch ad that's not stereotypical"

if it would be an ad for a watch brand...
anything this ones...just don't make any sense

so do the same thing for a watch manufacturer,
let the sticky mans do something that's linked to the lifestyle the watch is supposed to express
and it would be a great ad!

Activity Score 174
Kateter's picture

totally agree!

for a watch it'd be f**king brilliant.
for a bank... well, it's just way off.

great idea wasted. what a pity.
nicely done though.

Activity Score 2013
Audrius Kubrik's picture

totally not agree. i really don't have much clue what personal banking is, but i can easily grasp that, in general, it saves your time.

which, a watch can't match. saying that a watch could save your time would be an awkward overpowering of a product for my money.

Audrius Kubrik
Activity Score 828
wildbore's picture

yes. great ads. but NOT 4 PERSONAL BANKING.
pls findout a watch manufacturer. they wil love these ads. ( try.u can)
good job guys!

Activity Score 749
Creative Director at - - -
andré ™'s picture

I'd have to disagree, cause it's perfect for banking and way more clever also, with some watch brand would just be another ad for watches.

So therefore I have to say it's one of the best campaigns I've seen so far.

Very Good Job!

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Kateter's picture

@ you and Audrius Kubrik: print this ad, cover the logo, leave the headline and ask people what's it for.

if more than 2% says it's for banking I'll admit I was wrong.
in other case it's called relevance.

Activity Score 2013
thirty6chambers's picture

that's pretty senseless. if you covered up the logo for most service ads and some product ads, you would have no idea what it was for as well.

I agree that upon first look at the visual, this would seem to be a watch ad. But once I read the copy and saw the logo I immediately made sense of it. Now, if this was for a watch company, this concept would make no sense. Think about it.

Activity Score 1458
Art Director
whitespace's picture

actually the guy above you makes sense.

if you were in the market for banking but don't really care about watches, you won't read the copy - you'd just turn the page.

and if it's for a watch company, the visual alone tells me that their watches tell a story. time to live, time to eat, time for everything.

the relevance has to hit home way before the person consciously processes it by reading the copy. hook and bait.

Activity Score 1947
Creative Director
theanc's picture
Activity Score 2778
Art Director at Grey Brazil |

izmild's picture

Great idea. time and life! The execution is nise...

Activity Score 770
Associate creative director |


onestepahead's picture

LOVE IT! the line is great, a bit layered but stil for a evolved market the ad is just Good.

Activity Score 97
Client Servicing
ManchuChanchu's picture

haven't these already won something cannes? superb never the less. solid idea beautifully executed. the way advertising should be without contrived connects.

Activity Score 693
Art Director
rupeshkashyap's picture

hey superb campaign! great line and great art but product connect is really weak. initially i thought it is for watch brand only but presonal banking....i am not too sure.

Activity Score 6
Creative Director
brc912's picture

Completely agree... beautiful art and concept for a watch company, but it does not make sense for personal banking.

Activity Score 105
Graphic Designer
fifilo's picture

Nice one.

Activity Score 74
Art director
gbay's picture

All of them very nice.

Very good copy and art direction.

Well done.

Activity Score 94
Art Director
iamcreative's picture

nice campaign

Activity Score 256
Sepia's picture

Personal banking?huh?

Activity Score 12
ricklongo's picture

I don't think the idea is that great. Nice, but not great.

But unlike some people here, I also think it fits perfectly with the brand. They're selling a concept: take the time to do the stuff you like. Personal banking is a dynamic service, that keeps you from wasting extra hours in bank lines. What's not to get?

Activity Score 1232
manal's picture

very creative!

Activity Score 16
EscolaElisava's picture

didnt read the comments. but loved the copy!!!

Activity Score 106
zaion trades
dlkgrsy's picture

Easy concept, interesting copy, hard to execute visually but nailed it perfectly.

Activity Score 36
Graphic Designer at Virtual Beauty
Elaine Cipriano's picture

It would be fine for a watch brand. I said "fine". And for a personal banking, I think it's FANTASTIC. It says: Take your time and use it for things that you love. (Don't spend it going to the bank).

Ops! someone just said this.

Elaine Cipriano
Activity Score 4
Agência Comunicata/ Universidade Católica.
andré ™'s picture

Everything fits perfectly, the copy(just wonderful), the Idea(good) and the execution(classic), they all reach the target.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

deepside's picture

The visual effect is beautiful but i don't think the whole poster can really express their idea

Activity Score 177
alnore's picture

i think it's also good for personal banking.
and time is money, right?
but the copy is waay more brilliant

Activity Score 212
freelance |

all balls, no brains

skeMaMen's picture

And the point is, bank has take your time cause you don't have time to eat at home?! What's the point about plate and food?

Activity Score 432
Graphic & Prepress designer |

>>> Designed to be signed...

Davosk's picture

Beautiful work. The agency should be very proud of its creative staff and do all they can to keep them.

Activity Score 4801
Art Director
Guest's picture

The concept is great as it's thought provoking.
Could it be used for lots of things? Sure.
BUT, I bet whereever the ad was placed, if it was,
all other ads surrounding it paled in comparison.
Just look in any financial mag. Pretty blah stuff.

Guest's picture

anyone have a link to the Prime Banks website?... having trouble finding it

keith kadira's picture

gud one

keith kadira
Activity Score 8
Creative Director at columbus communications
audyreza's picture

haaaa like this one
thumbs up!

Activity Score 97
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