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Pool

Campaign
Agency Network: 
Published/Aired: 
July 2008
Prime Condoms:  Pool

Description

Print advertisement created by FCB, Argentina for Prime Condoms, within the category: Health.

Caption

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque
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monotone's picture

I think they're trying something new here. Very cool.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Crisp One's picture

agreeeeeeeeeeeeeed

Crisp One
Activity Score 2005
Other at New York
XTG's picture

except condoms in the pool water probably will not be very effective llol

XTG
Activity Score 1355
copy
cp's picture

somehow this just connects!

a paradise in waiting, perhaps? I especially liked the background -- unchartered territory!

There are so many possibilities here, that just makes this great. I am imagining, for example how deep is that pool?

cp
Activity Score 354
Creative Director
Frits Harkema's picture

If the water is cold, there will be a problem. Not with this condom! It shrinks in cold water. Great!

Frits Harkema
Activity Score 713
Antwerpen
totalcrap's picture

I really don't think this is saying anything for the brand. What's the product benefit? Portability? I think that's sort of a given with condoms.

totalcrap
Activity Score 34
Ohio ad agency
jupa05's picture

excellent

jupa05
Activity Score 11
Creative Director
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