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morse's picture

Spot on dude.

morse
Activity Score 18087
Art Director |

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Ad Analyst's picture

its okk

Ad Analyst
basasemo's picture

Maybe, nice comment

basasemo
Activity Score 46
Creative Director
Liviu's picture

True, but if they do that it will be a special project and it cost more. In this way it is just a page of advertising.

Liviu
Activity Score 4399
ivan's picture

I agree. That would have made it more effective.

ivan
Creative Director at Ads of the World
morse's picture

Spot on dude.

morse
Activity Score 18087
Art Director |

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Andrej Troha's picture

I kinda dig this effort. But it's what I like to call a "75% idea", the missing 25% is what Sushil Kumar pointed out. That would truly be a nice takeover.
Additionally, I have an issue with empty plates in a cook book. They can't compete with plates full of delicious food, no matter how cool the idea is. So, it's always a lose-lose combo.
Plus: why 4 stars of difficulty level? It should be half a star at most …

Andrej Troha
Activity Score 613
Naser_K's picture

"Arab" not "arab".

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

basasemo's picture

Dear Andrej,
having an empty plates in a recipe book full of delicious plates will be choking and disruptive as it isn't normal, in my opinion it'll grape attention.
for Sushil comment, it's not about before and after technique, it's about how to reach to this "ultimate shiny recipe" in a normal recipe book or magazine, it's how i associated the product benefit to the medium itself.

basasemo
Activity Score 46
Creative Director
Andrej Troha's picture

I agree, and I'm not saying that Henkel should use plates full of food. Of course they’ll use super clean shiny empty plates. All I’m saying is that if you have one visual with delicious food and another with no food, former will always be more appealing.

Andrej Troha
Activity Score 613
Ad Analyst's picture

Thanks Ivan and all to be with my art perception.

Ad Analyst
kleenex's picture

I agree with sushil kumar swami

kleenex
Activity Score 52706
Web Designer/Developer
Gordon35's picture

Great comment Sushil

Gordon35
Activity Score 16
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