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President

Published/Aired: 
February 2008
 President
 President

Description

Caption

Dormimundo. The Mattress Company.

Advertising Agency: DDB México
Executive Creative Directors: Yosu Arangüena, Martín Campo
Creative Director: Eugenio Arangüena
Art Directors: Oscar Cuevas, Saúl Cruz
Copywriters: Carlos Carbajal, Manuel Hernández
Photographer: David Franco (Zona 5)
Agency Producer: Damiana Marín
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Highest Rated

andypandy's picture

I think you need a line here, its to subtle

andypandy
Activity Score 14
Copywriter |

Andy L

Gregory Spencer W.'s picture

wooow!!!!

Gregory Spencer W.
Activity Score 7
Creative Director
Gregory Spencer W.'s picture

congratulations guys!

Gregory Spencer W.
Activity Score 7
Creative Director
Bye's picture

Any relation perhaps to the guys you've just so overwhelmingly congratulated?

Bye
Activity Score 1464
WQ graphics's picture

nice but again where is the messege guys or is it addressed to intellegnet people only

WQ graphics
Activity Score 37
Creative Director
arstewar's picture

explain?

arstewar
Activity Score 232
Art Director
Jr.'s picture

Dormimundo is the largest mattresses store in Mexico. Any dream could become true when sleeping in our mattress.

Jr.
Activity Score 2
fconch's picture

The ads are about dreams. Both executions are great dreams so I think they are trying to associate the quality of the matress with the quality of the dreams. But thats me anyway.

fconch
Activity Score 4
Jet Propulsion Lab's picture

So, what you're essentially saying is that this ad is about a bunch of Mexican nationals dreaming about someday becoming the President of the United States?

That is some serious "quality" dream you've got there, my friend. Nothing wrong with aiming too high (or too low for that matter.) ; D

Jet Propulsion Lab
Activity Score 10679
Copywriter
kre8's picture

i took out that once you faint/pass out, this is a soft mattress to fall on..

kre8
Activity Score 989
Copywriter
kre8's picture

just saw the 2nd ad... you were right.

kre8
Activity Score 989
Copywriter
juliangray's picture

its nice. very award targeted. in order to work in real life you need a line.

juliangray
Activity Score 987
Art Director
andypandy's picture

I think you need a line here, its to subtle

andypandy
Activity Score 14
Copywriter |

Andy L

Pogi5's picture

+1

Pogi5
Activity Score 253
Art Director at Vancouver, BC
A.G. Pennypacker's picture

Keep dreaming people. These ads put me to sleep.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Dalbir Singh's picture

To me looks more like some kind of cushion (shock absorber) for the toughest job in the world (apparently).

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

niranjanhg's picture

This is really a good campaign.very nice idea.I liked the coment of Mr.Dalbir.

niranjanhg
Activity Score 211

I am a student.

nice gaijin's picture

Needs a tag to tie the idea to the visual.

What I find funny about this one is that it's a Mexican mattress company with a Mexican target audience, and the podium is that of the US President. The other one isn't nearly as clever, perhaps it was an accident?

nice gaijin
Activity Score 815
H.'s picture

Nice art direction and photography.
Art is real freedom

H.
Activity Score 32
Graphic Designer in Tanzania |

Success is the best revenge

teenie's picture

Totally went over my head.

teenie
Activity Score 1894
Copywriter
El Daniel's picture

woow! an exellent job is incredible!

El Daniel
Activity Score 12
Copywriter at Brother Ad.
matas2099's picture

Le hace falta un cierre. No queda claro.

matas2099
Activity Score 34
BBDO
topawers's picture

This is so unclear it's bad. A line would totally destroy it 'cause you'd be explaining it. The problem is in the concept. Maybe it's award oriented like some people say. Well, that's bullshit, because we're supposed to be talking to people, and with all due respect no one out there can possible get this. You have to be clear first, then say something, THEN try to be cool.

topawers
Activity Score 139
Copywriter
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