Agency Network: 
Published/Aired: 
June 2010
Premier Dermatology:  Referee

Description

Print advertisement created by Tom Dick & Harry, United States for Premier Dermatology, within the category: Health.

Caption

Uncertified referees.
Not as scary as uncertified dermotologists.
At Premier Dermatology, board certified dermatologists provide your skin care. At a medi-spa, it could be anyone.
Premier Dermatology

Advertising Agency: Tom Dick & Harry, Chicago, USA
Creative Director: David Yang
Art Director: Taylor LeCroy
Copywriter: Jared El-Mofty
Photographer: Tony D'Orio
Retoucher: Scott Giannini
Log in to post comments
capywriter's picture

He looks goofy, not scary...

capywriter
Activity Score 5453
Copywriter at Freelance
Guest's picture

That's the idea...it is the un-certified dermatologists that are scary.

Guest
TommyO's picture

What an interesting approach. So interesting, that I don't reallyI like it. Too far from the point, I think.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

i like the campaign :)

Guest
jackal hunts's picture

Could have worked more into it to make it seriously funny and scary:(

jackal hunts
Activity Score 325
Copywriter at India
bmeza88's picture

The concept is not relevant at all to dermatologists

bmeza88
Activity Score 54
Dzsoi's picture

Agree with TommyO and bmeza88. Even if he was scary, it would be very far from dermatology. A common adjective is not enough connection.

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

I think it's to attack the idea of uncertified people. Makes sense to me as long as your client is certified.

Guest
Guest's picture

Um...what did you expect to see? Some gross skin close-up? I don't understand Dzsoi's comment. I think they took a completely unexpected approach that is an eye-catching analogy for the fact that you can't trust all dermatologists to be certified. I think this is a fabulous campaign. Bravo!

Guest
Dzsoi's picture

Okay, I try to be more specific. Weird hairdresser is much better in my opinion, because you aren't really afraid of a bad referee in the same way you are afraid of an awful dermatologist or a lame hairdresser who can do harm to you, but the biggest problem with this analogy: referees are not your choise. Unlike your dermatologist or hairdresser. And the point would be: CHOOSE a good one. It could be a dentist, a gardener, your personal trainer (a really skinny or a fat one maybe?) etc.

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

funny

Guest
Guest's picture

I think it hits the nail right on the head! The thought of seeing this guy walk onto the field to officiate your game...scares the hell out of me!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement