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Oxo's picture

lol. it would be better if it was clearer that it's the guy that just dropped it

Activity Score 52
Graphic Designer
No fixed abode's picture

I don't get it. Explain?

No fixed abode
Activity Score 380
m2e's picture

A guy just found out his partner is pregnant and so much get as far away as possible.

Activity Score 6
bhandarkar94's picture

pleas what it is? explain

Activity Score 15
Art Director
ivan's picture

Guy finds out that his girlfriend is pregnant. Gets scared of becoming a father. Runs away. Far away.

Creative Director at Ads of the World
Mtl Dave's picture

I agree, that's not clear.

Mtl Dave
Activity Score 274
MADE in the USA's picture

The piece‘s have nice use of white-space allowing the reader to create a punch line for themselves, lending to individual perspective.

-- Has the guy seen the test and feels the need to run?
-- Has the female just seen the test and realizes her life is about to change completely. new responsibilities that will effect her everyday. ie. many doctors visits, nutritionists, lamaze classes, baby clothes, food, diapers, ext.

It really doesn’t matter if the original punch line is missed as long as the reader replaces it with one of their own, and the point is made;
“the car will go farther on less fuel“.

I think its a good definition of a copy minimalist campaign.

MADE in the USA
Activity Score 434
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Mushroom's picture

Maybe it should be taken the other way round: what did those two do when they ran out of gas? Hm?

Activity Score 2
Trip's picture

Not a Bomb But nice, only if the copy was in another color, cuz i think it's hard to read, does anyone agree?

Activity Score 18
Creative Director
Joe76's picture

not sure about the font

Activity Score 762
Art Director
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