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Published/Aired: 
June 2019
Prefeitura de Sao Paulo: Don't Be Cold
Prefeitura de Sao Paulo: Don't Be Cold
Prefeitura de Sao Paulo: Don't Be Cold
Prefeitura de Sao Paulo Print Ad - Don't Be Cold
Prefeitura de Sao Paulo Print Ad - Don't Be Cold
Prefeitura de Sao Paulo Print Ad - Don't Be Cold

Description

Campaign for the City of São Paulo to inform and raise awareness among the people of São Paulo about how low winter temperatures affect people living on the streets.

Caption

Don’t be cold: call 156 if you spot someone sleeping on the street.

Advertising Agency: Lua Propagada, São Paulo, Brazil
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