Speak For Her, 3

Agency Network: 
February 2012
Prefeitura De Belo Horizonte:  Speak For Her, 3


Illustrator: Sergio Paulo

Print advertisement created by Perfil 252, Brazil for Prefeitura De Belo Horizonte, within the category: Public Interest, NGO.


Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
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Isbain's picture

I really don't get it.

Activity Score 27
kleenex's picture

I say flop of an idea.

Activity Score 57557
Web Designer/Developer
marano's picture

I like these. Powerful ads with good execution. I'm not sure I understand the hole in the floor but I think it would work just fine without that... Bad 3-D text

Activity Score 330
Graphic Designer
Isbain's picture

"...but I think it would work just fine without that"

I really don't think so, my dear.
I think it is a balloon, but i don' get the idea all the same.

Activity Score 27
marano's picture

I think you might be right about the balloon. My initial thought was that maybe the hole in the floor was some sort of metaphor. I'd omit that detail either way. I thought it was pretty straight forward otherwise though.

Activity Score 330
Graphic Designer
Baker2790's picture

Looks to me like its supposed to be a speech bubble.

Activity Score 8
marano's picture

Yea, that's how I interpreted Isbains comment. A word balloon. I just think it confuses people.

Activity Score 330
Graphic Designer
kr34t1v3's picture

The small hole in the floor signifies hardship to access and apprehend the culprit.
The victim carries the the bad experience.

Activity Score 29
Creative Director
MicheleVirgilio's picture

not so special

Activity Score 2569
Angry Jonny's picture

It's supposed to be a speech bubble... The scene is contained inside the speech bubble. That's why you are supposed to dial 100 to "speak for her". Tell them what happened.

Angry Jonny
Activity Score 2
Aphex's picture

Prefiero la del niño con un ojo morado: "Mi papi es más fuerte que el tuyo"

* Desde un punto estético, no era necesario tener el copy en 3D.

Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

torontose's picture


Activity Score 385
somecopywriter's picture

Wow, powerful stuff, really hits you hard.

Activity Score 1107
Copywriter at Boomtown
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