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Doll

Campaign
Agency Network: 
Published/Aired: 
May 2008
Pratley:  Doll

Description

Print advertisement created by TBWA, South Africa for Pratley, within the category: House, Garden.

Caption

Sticks in seconds.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
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ahmed ragheb's picture

loool it's really funny !! look to his eyes !! hehe

ahmed ragheb
Activity Score 297
Graphic Designer
boyoboyitsfun's picture

I don' t get either of these. He was putting together a doll house or something? The other guy was putting in his dentures with super glue? These are so stupid.

boyoboyitsfun
Activity Score 147
Copywriter
Bundy Agency's picture

It goes a little something like this.

The big bikey got home to find his daughters favorite doll broken, he proceeded to fix the doll using this hardcore super-glue that "sticks in seconds"
unfortunatly for him he got stuck to the doll, which leaves him in an embarrassing situation because big bikeys aren't usually seen playing with dolls.

or you can read into it whatever you like, its your imagination

Bundy Agency
Activity Score 597
Art Director
ahpitt's picture

Location can be better. It does not look like a clinic or hospital. :-P

ahpitt
Activity Score 342
Art Director at Art Director
NatalieM's picture

I agree. I had no idea he was waiting for medical assistance. This should be more obvious.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

getconnected2001's picture

Thanx, I really couldn't get the idea at first instance.

getconnected2001
Activity Score 987
Art Director at New Delhi
R. Rinaldi's picture

So so

R. Rinaldi
Activity Score 686
Singapore
Tincho's picture

Im not trying to be offensive... but these ideas are so fkn easy to get and funny as well... I dont know why is it so hard to get.

The lay out is a bit boring (that white frame is really ugly, and you could improve the logo) and photography could be better (angle shot, levels, location), but they still rock.

WELL DONE!

Tincho
Activity Score 1093
Art Director
1983's picture

reminds me one american pie scene jaja cool.

1983
Activity Score 148
Copywriter
Mansoor Bhatti's picture

Very Stupid AD ... Bad Idea .... Bad Photography ... look at his right eye...its a bit blured/out of registration... How can this crap be posted???

Mansoor
www.immb.info

Mansoor Bhatti
Activity Score 171
Art Director at Sr. Art Director/Group Head Lowe Mena Dubai |

www.immb.info

Alistair C.'s picture

funny, but he seems to be in a hospital, judging by the chairs.

it needs better photography.

Alistair C.
Activity Score 692
Copywriter
Malala's picture

hard to get its a hospital.

Malala
Activity Score 295
Art Director |

Malalanayake

Calibarak's picture

Hard to get your stupid comment and bad grammar.

Calibarak
Activity Score 302
Malala's picture

sorry calibarak my english is very week. i'm sure u r a copy writer.

Malala
Activity Score 295
Art Director |

Malalanayake

ahpitt's picture

"weak" not "week" :)

ahpitt
Activity Score 342
Art Director at Art Director
Malala's picture

Please don't wast you'r time. better u comment again about the ad if u have enough time.

Malala
Activity Score 295
Art Director |

Malalanayake

Malala's picture

Please don't wast you'r time. better u comment again about the ad if u have enough time.

Malala
Activity Score 295
Art Director |

Malalanayake

McBain5000's picture

hee hee i like! Yes it's been done for every single super glue account that ever existed, but who really cares?

McBain5000
Activity Score 115
n/a
petek's picture

reminds me of some ads for long lasting glue, where old people still have their toy soldiers sticking on their heads.

petek
Activity Score 1894
Creative Director
Rachel.Mann's picture

Can't tell it's a doc's office or E.R. FAIL.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

krautland's picture

the art director caused this ad to fail.
a casual viewer will be hard pressed to understand that the guy's fingers are stuck to that doll.
anything could be going on here, it's totally ambiguous.

which is a shame. the casting is perfect and the idea (yes, it's easy but) good.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Whitefang's picture

C-

Whitefang
Activity Score 509
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