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Abused

Campaign
Agency Network: 
Published/Aired: 
May 2010
Prajwala:  Abused

Description

Art Director: Deepak P.

Print advertisement created by Bushtail, India for Prajwala, within the category: Public Interest, NGO.

Caption

Candidates willing to be abused, raped and locked up, may apply in person.
A prostitute only becomes one when you hire her.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Copywriter: Shikha Gupta
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Guest's picture

what a brilliant brilliant campaign line.

Guest
Guest's picture

What a powerful campaign. I would like to see the accompanying reactions to these signs.

Guest
Guest's picture

Typo error ruins such a good campaign. prostitute.........not prostitite

Guest
Guest's picture

I would very much agree.

Guest
Guest's picture

it´s a shame that the adv put "prostitite" instead of "prostitute". Great copy also.

Guest
Guest's picture

great campaign, too much blood on this ad, it's getting useless.

Guest
Guest's picture

otherwise it would be too perfect:)

Guest
tanvir raju's picture

Yaap...nice campaign......but the art direction is bit boring n forcing...i mean using the blood on the copy looks wired....it wasnt that much necessary....n also...how could a wrong spelling( Prostitute) been printed!

tanvir raju
Activity Score 56
Art Director at asiatic MCL.Dhaka, Bangladesh |

Tanvir Hassan

nspad's picture

Yep, I agree: art direction is a bit heavy handed and feels forced.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Guest's picture

This ad is not going to stop a pimp from hiring a prostitute.

Guest
Guest's picture

This ad will not stop a pimp from hiring a prostitute.

Guest
Guest's picture

Not pimps. Johns.

Guest
premc's picture

I will give 6/10 for art direction.
3/10 for the copy writer !!!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

gr8 work! love the tagline!

Guest
Guest's picture

its a nice campaign but the TYPO forces me to give you only 1 star. copywriter's code of honour.

Guest
bobby666's picture

the tagline is brilliant except for the spelling error. good but would have been better. my views.

bobby666
Activity Score 1462
RMG Connect, India
tirthomitro's picture

no blood would be much more effective; would have highlighted the heartlessness!
and proof guys...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ideamani's picture

SUCKS. Ms. Sheekhaa Gooptans, get your spellings. And Bloody Deepak, really gory job with the art. Campaign SUCKS.

ideamani
Activity Score 182
Copywriter at Rediffusion-Wunderman |

The sudden cessation of stupidity- Advertising.

Guest's picture

Bad spelling and improper comma use. lamesauce

Guest
Guest's picture

test

Guest
SandMan69's picture

What a great concept ruined by a heavy handed execution. The poster for the position should look real, not like a suicide note. Draw the audience in with the line not the blood. Fantastic line at the end. That should be what you take away instead of that really weak visual.

Concept 9
Execution 5

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Dharmesh aka danny's picture

This one for shikha: "Great copy! Keep it up."

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Dharmesh aka danny's picture

Prostitute and not prostitite.
Speeling Miss Shikha, Spelling...

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

excellent!@!!!!!!! mindblowing.....

Guest
KbxAds's picture

female piyush pandey in the making? maybe :)

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Waseem21's picture

Need More emotions and good English...

Waseem21
Activity Score 11
Indira School of Communication |

WA
Waseem Alam

kylethomas's picture

I agree that prostitutes are not prostitutes unless you hire them. I feel pity to these women. They are just victims of circumstance and should not be taken advantage of.

kylethomas
Activity Score 24
clearsky1989's picture

Not impressive. A prostitute doesn't become a prostitute when you hire her.

clearsky1989
Activity Score 429
Copywriter at Grey
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